Tag Archives: diet coke

Dentsu’s 360i scoops Coke social media monitoring

Japanese-owned Dentsu is doing pretty well in the Western world at the moment…allow us to repeat that, Dentsu is doing pretty well in the Western world, particularly North America. Its main US agency Mcgarrybowen has won Burger King, Sears and ...

Read More »

Naughty naughty Pepsi attacks Coke by enlisting Santa Claus

Some say that Coca-Cola invented the modern version of Santa Claus when it began featuring the avuncular old person in its US magazine ads in the 1930s. Now PepsiCo, reeling from the indignity of Diet Coke overtaking Pepsi as the ...

Read More »

Coke and Pepsi, a tale of two English footballers

Coca-Cola became badly unstuck over its deal with Manchester United football star Wayne Rooney when his extra-curricular activities ‘forced’ the company to drop him as the face of Coke Zero. Arch-rival Pepsico meanwhile is profiting mightily from one of his ...

Read More »

Diet Coke hits the right note for the Oscars – the ‘super bowl for women’

Well the last bit’s debatable but that’s how they’ve been punting spots in the Oscars coverage anyway. Anyway this a nice cool female-friendly ad for Diet Coke to The Temper Trap’s Sweet Disposition. Restrained on the glitz too. The campaign ...

Read More »