One of the more interesting aspects of the Super Bowl (stop yawning at the back) is not just which ads are best and do best but who gets the gig? Budweiser deployed Anomaly and BBDO (for Bud Light) for example. ...
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WPP is famous for creating bespoke agencies for its clients (the latest is Plus for Chanel) but the daddy of them all is Team Detroit for Ford, a Dearborn-based operation that comprises people from six WPP agencies and handles all ...
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‘Chevy Runs Deep’ was the solution to reviving Chevrolet, by far General Motors’ biggest brand, chosen by now-departed global CMO Joel Ewanick and his initial agency choice Goodby Silverstein. Now Alan Batey (left), officially ‘interim’ CMO but showing signs of ...
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