Tag Archives: detroit

GlobalHue wins W+K’s Chrysler Super Bowl gig

One of the more interesting aspects of the Super Bowl (stop yawning at the back) is not just which ads are best and do best but who gets the gig? Budweiser deployed Anomaly and BBDO (for Bud Light) for example. ...

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GM’s Chevrolet dumps ‘Chevy Runs Deep’ for ‘Find New Roads’ as it chases global sales

‘Chevy Runs Deep’ was the solution to reviving Chevrolet, by far General Motors’ biggest brand, chosen by now-departed global CMO Joel Ewanick and his initial agency choice Goodby Silverstein. Now Alan Batey (left), officially ‘interim’ CMO but showing signs of ...

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Newly-appointed Carat opens 200-strong General Motors office in Detroit

It’s one thing to win these whopper global accounts, quite another to make them work. Last year Aegis-owned Carat won the $3bn General motors global media account, mostly from Publicis Groupe’s Starcom but also from about 50 or so agencies ...

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