Tag Archives: DEI

MediaSense launches DEI audit programme for advertisers

Consultancy MediaSense is launching a DE&I (Diversity, Equity & Inclusion) audit programme for advertisers. Sanofi is one of the early adopters. The audit programme, which aligns closely with the World Federation of Advertisers’ (WFA) responsible media framework, will identify key ...

Read More »

Does being more inclusive in adland mean changing the technology? AKQA thinks so

But first to another DEI (diversity,equity,inclusion) initiative. Media agency Starcom and Channel 4 are bringing out the final two episodes in their Brave Stories film series, interviews focussing on workplace taboos, with people from diverse backgrounds or marginalised communities about ...

Read More »

Channel 4 to increase disabled ad representation with £1m

Only 4% of TV adverts in the UK feature disabled people, dropping to 1% of disabled people in lead roles, despite 22% of the UK population being disabled, according to new research from broadcaster Channel 4. The findings underpin C4’s ...

Read More »