David Wheldon
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Ad Tech
David Wheldon: why we need to rebuild trust across the industry to connect with consumers
By David Wheldon, World Federation of Advertisers (WFA) president and CMO of Royal Bank of Scotland. Marketers could be…
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Ad Tech
WFA president David Wheldon: why we must avoid the seven ways to marketing’s suicide
By David Wheldon Everyone keeps telling me that there’s never been a better time to be in marketing. My grey…
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Advertisers
WFA chooses Barclays’ David Wheldon as new president
The World Federation of Advertisers (WFA) has appointed advertising and marketing industry veteran David Wheldon as its new president. He…
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Advertisers
Barclays targets the tear ducts with new Premier League ‘Thankyou’ TV ad from BBH
Blimey, not sure I can take all this humility and lovey-doveyness from British banks; at least you knew where you…
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