By David Wheldon, World Federation of Advertisers (WFA) president and CMO of Royal Bank of Scotland. Marketers could be forgiven for feeling overwhelmed. New challenges appear to emerge every day – new platforms, new concerns about brand safety, new ...
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By David Wheldon Everyone keeps telling me that there’s never been a better time to be in marketing. My grey hair tells you that I’ve been around a bit so I can make the comparison. I certainly agree that we ...
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The World Federation of Advertisers (WFA) has appointed advertising and marketing industry veteran David Wheldon as its new president. He takes over from Martin Riley, former CMO of Pernod Ricard. Wheldon (left), who has worked in senior roles at Coca-Cola ...
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Blimey, not sure I can take all this humility and lovey-doveyness from British banks; at least you knew where you were when the bastards were stealing your money. As ever, though, there’s a cunning plan and this emotion-laden ‘Thankyou’ ad ...
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