Tag Archives: David Wheldon

By David Wheldon, World Federation of Advertisers (WFA) president and CMO of Royal Bank of Scotland.   Marketers could be forgiven for feeling overwhelmed. New challenges appear to emerge every day – new platforms, new concerns about brand safety, new ...

By David Wheldon Everyone keeps telling me that there’s never been a better time to be in marketing. My grey hair tells you that I’ve been around a bit so I can make the comparison. I certainly agree that we ...

The World Federation of Advertisers (WFA) has appointed advertising and marketing industry veteran David Wheldon as its new president. He takes over from Martin Riley, former CMO of Pernod Ricard. Wheldon (left), who has worked in senior roles at Coca-Cola ...

Blimey, not sure I can take all this humility and lovey-doveyness from British banks; at least you knew where you were when the bastards were stealing your money. As ever, though, there’s a cunning plan and this emotion-laden ‘Thankyou’ ad ...

UK marketing director Danielle Crook (left), a one-time Wieden+Kennedy exec, is leaving Vodafone for a top EMEA marketing job at Starbuck’s. She is the second top line departure at the UK mobile phone giant, following global brand director Clare Sheikh ...

Giant UK mobile company Vodafone has fallen out with brand director Clare Sheikh (who says she’s consulting her lawyers) and replaced her with Barbara Haase from German consultancy Brand Plantation. Haase is a former brand director of BMW-owned Mini and ...

It’s not as though the company isn’t successful, it’s valued at a hardly insignificant £84bn and it’s just offloaded a four per cent investment in China Mobile for a hunky £4bn. But boss Vittorio Colao has clearly fallen out with ...

Formula One is looking to appoint its first marketing director following pressure from the F100 Alliance which represents the brands who pour £458m into the sport. On the face of it this looks about the best marketing job in the ...