Tag Archives: David Wheldon

WFA chooses Barclays’ David Wheldon as new president

The World Federation of Advertisers (WFA) has appointed advertising and marketing industry veteran David Wheldon as its new president. He takes over from Martin Riley, former CMO of Pernod Ricard. Wheldon (left), who has worked in senior roles at Coca-Cola ...

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Now UK marketing boss Danielle Crook quits Vodafone for Starbucks

UK marketing director Danielle Crook (left), a one-time Wieden+Kennedy exec, is leaving Vodafone for a top EMEA marketing job at Starbuck’s. She is the second top line departure at the UK mobile phone giant, following global brand director Clare Sheikh ...

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Why does Vodafone always seem to find marketing so damn difficult?

It’s not as though the company isn’t successful, it’s valued at a hardly insignificant £84bn and it’s just offloaded a four per cent investment in China Mobile for a hunky £4bn. But boss Vittorio Colao has clearly fallen out with ...

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