Over the past few months, we’ve seen wide press coverage around two dominant tech-forces each vying to represent the next generation of the internet, namely the metaverse and Web3. Many people assume they are the same thing – they’re not, ...
Read More »
David Patton, arguably the most high profile casualty of Mark Read’s re-organisation of WPP, has landed a plum new job as global president, customer experience and advertising at Technicolor. Technicolor also owns MPC Advertising (MPC was formerly the Moving Picture ...
Read More »
A late posting on this site Friday afternoon caught my eye. It concerned an agency boss fulminating about the role of intermediaries and questioning their level of contribution to the pitch process. I thought it was a cheap shot. The ...
Read More »
More About Advertising The alternative voice of advertising, marketing and media
