Tesco CEO Dave Lewis – or “drastic Dave” as he doesn’t like to be known from his days at Unilever – is stepping down after five years. which will lead to some pretty fevered speculation about what he’s to do ...
Read More »Brooks, Sorrell, Murphy…what do the next few months hold for adland’s movers and shakers?
In many ways, the business year starts in September. CEOs come back from their holidays with batteries recharged and new worlds to conquer. Or just the desire to hang on to their job. So who, in the world of advertising, ...
Read More »Tesco sets the scene for its new agency marketing offensive with – a £6.38bn loss
One of the tihings UK adland is looking forward to this year is BBH’s debut campaign for Tesco (the business moved there from Wieden+Kennedy without a pitch in January). We’re also still waiting to see who wins Tesco’s media account, ...
Read More »Now Tesco calls review of £100m+ UK media account
New Tesco boss Dave ‘Drastic’ Lewis (left) has called a pitch for Tesco’s whopper media account, variously estimated in the UK at between £100m and £140m. As such it’s one of the biggest although Tesco has, historically, been keen to ...
Read More »BBH wins £140m Tesco from W+K, resigns Waitrose
We all thought a review of the Tesco account was on the cards when Dave Lewis took over as CEO from Phil Clarke but action man Lewis has dispensed with such fripperies and moved the £140m account straight to BBH ...
Read More »Light in the tunnel for Dave Lewis at Tesco but still more gloom for Marc Bolland at M&S
So far so good for new Tesco CEO Dave Lewis. ‘Drastic Dave’ was true to form today, announcing the closure of Tesco’s cramped and scruffy Cheshunt HQ in favour of the sunlit uplands of Welwyn Garden City and 43 non-performing ...
Read More »Why Tesco’s listing deals with suppliers may hold the key to its wider price problems
It’s difficult to overestimate the impact the revelations about Tesco’s ‘profits’ – or lack of them – are having on wider business in the UK. The grocer’s past booking of vast profits – if its current profit warning is any ...
Read More »Money cascades out of Tesco but new CEO Dave Lewis is still wearing his happy Christmas hat
Money continues to cascade out of Tesco, which has just announced that this year’s trading profit will be £1bn less (that’s one billion) than it and analysts thought. They were expecting £2.4bn. We say ‘cascade’ because the word makes an ...
Read More »New Jam campaign for Tesco Mobile shows challenge facing CEO Lewis when he gets to grips with marketing
Social media agency Jam, is one of the stars of Peter Scott’s Engine Group (actually now Lake Capital’s) and it tackles client Tesco Mobile with a certain vigour. Tesco Mobile seems to be one of the more attractive bits of ...
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