dave lewis
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Dave Lewis quits while he’s ahead at Tesco
Tesco CEO Dave Lewis – or “drastic Dave” as he doesn’t like to be known from his days at Unilever…
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Brooks, Sorrell, Murphy…what do the next few months hold for adland’s movers and shakers?
In many ways, the business year starts in September. CEOs come back from their holidays with batteries recharged and new…
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Tesco sets the scene for its new agency marketing offensive with – a £6.38bn loss
One of the tihings UK adland is looking forward to this year is BBH’s debut campaign for Tesco (the business…
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Now Tesco calls review of £100m+ UK media account
New Tesco boss Dave ‘Drastic’ Lewis (left) has called a pitch for Tesco’s whopper media account, variously estimated in the…
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BBH wins £140m Tesco from W+K, resigns Waitrose
We all thought a review of the Tesco account was on the cards when Dave Lewis took over as CEO…
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Light in the tunnel for Dave Lewis at Tesco but still more gloom for Marc Bolland at M&S
So far so good for new Tesco CEO Dave Lewis. ‘Drastic Dave’ was true to form today, announcing the closure…
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Why Tesco’s listing deals with suppliers may hold the key to its wider price problems
It’s difficult to overestimate the impact the revelations about Tesco’s ‘profits’ – or lack of them – are having on…
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Money cascades out of Tesco but new CEO Dave Lewis is still wearing his happy Christmas hat
Money continues to cascade out of Tesco, which has just announced that this year’s trading profit will be £1bn less…
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New Jam campaign for Tesco Mobile shows challenge facing CEO Lewis when he gets to grips with marketing
Social media agency Jam, is one of the stars of Peter Scott’s Engine Group (actually now Lake Capital’s) and it…
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