Mid-sized UK marcoms group Creston PLC – which recently rebranded as Creston Unlimited at the operating level after its biggest agency TMW Unlimited – is being bought by investment firm DBAY Advisers. DBAY, a mysterious outfit domiciled in the Isle ...
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Quoted UK marcoms company Creston has taken a 27 per cent stake in Londov creative agency 18 Feet & Rising, paying £1m of which half is earmarked to invest in the business. Creston, which has latterly concentrated on digital and ...
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Have the world’s advertisers decided they know everything? Or are the likes of Google providing them with so much data that they don’t need other research companies any more? We’ve remarked before on the way research -or ‘insight’ as it ...
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