Creative
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MAA Ad of the Week: Stormzy for McDonald’s
Leo Burnett and McDonald’s, like BBH and Tesco, are on a hot streak. This latest campaign imports the idea of…
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BETC takes Citröen on a bear hunt
Car advertising can be inconsistent, with manufacturers quick to trumpet the switch to electric but slow to leave behind the…
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Ambika Mod sets fire to Mother’s Make My Money Matter campaign
While climate change and DEI are being trampled at every opportunity, campaign group Make My Money Matter (backed by filmmaker…
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Retailer Reformation charms with ‘official boyfriend’ for Valentine’s Day
This is a cute idea for Valentine’s Day from sustainable clothing brand Reformation. Comedy actor Pete Davidson oozes charm as…
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KFC and Mother ‘double down’ on new Zinger fillets
The new limited-edition KFC Zinger fillet comes sandwiched between two crispy hash browns (instead of a burger bun), a novel…
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Stella Artois introduces Beckham’s long lost twin: Matt Damon
According to market research company MarketCast and Ad Age, Super Bowl ads have been getting less likeable over time. Their…
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Javier Bardem’s villain finds a soft side for Uber Eats UK
Mother London’s new Uber Eats ad stars Javier Bardem as a villain for whom world domination starts to feel like…
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Herezie Paris ECDs pick their Desert Island Ads
Some campaigns frankly take our breath away and make us want to put down our pens (yes, we still write…
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Goodfella’s sets off chain reaction in new brand statement from TBWA
TBWA Manchester have ditched Goodfella’s “Made with respect” line for something much more light-hearted and joyful. It might have originated…
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