Creative
-
News
Case closed on Waitrose whodunnit, but it’s still four weeks to Christmas
Waitrose can now reveal the culprit in its star-studded Christmas mystery, having got an admirable amount of mileage out of…
Read More » -
News
‘On the go’ Amazon turns to W+K Amsterdam for audio whodunnit
Amazon has done some very good work with in-house agencies recently, including Adam Driver for Black Friday and this year’s…
Read More » -
Ad Tech
Creative agencies: an industry so clearly on the back foot is hardly a way forward
Interesting to test the water at the UK IPA’s Effectiveness Awards on Monday night. Despite the whooping and hollering from…
Read More » -
Ad Tech
Dan Moseley: can’t we just be friends? Why creative and media agencies need a neutral space
Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business…
Read More » -
Advertisers
True&North’s David Clayton: take your creative idea on a near-death experience
Even in the age of AI, our industry lives and dies by its creative ideas. But if a big idea…
Read More » -
Advertisers
Google Pixel and Anomaly ‘Unblur’ photos for Women’s World Cup
The Women’s World Cup is approaching and Google Pixel has a partnership with the English Football Association, hence this new…
Read More » -
Advertisers
Would I lie to you? Andys test seven creative directors
The Advertising Club of New York believes in getting in early in the awards season, offering Andy entrants a free…
Read More » -
Ad Tech
Anastasia Leng: recession proofing – how creative data can drive performance for marketers
The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84%…
Read More » -
Advertisers
Martin Sorrell and John Hegarty headline new creative festival Connect: London
There’s less than two weeks to go until the newest creative festival launches in London and More About Advertising is…
Read More »