Creative
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News
Uncommon’s surprise combo: NHS, William H. Macy and Clash Royale
How do you make an ad purposeful without making it “worthy”? Uncommon Creative Studio in Stockholm has cracked this ongoing…
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IPA leads creative fightback against the ‘tsunami of AI slop’
A big effort by the ad industry to hold back a “tsunami of AI sameness” is underway. It’s being led…
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Mother and Uber Eats kick back and enjoy the new season on Sky Sports
With a new football season comes a spate of ads taking “the beautiful game” very seriously indeed, so it’s good…
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Rightmove and Neverland turn house-hunting into guess work
Neverland’s “If they can find it, so can you” campaign for Rightmove is back with a third phase, this time…
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Uncommon recreates a dopamine high in first work for Depop
Secondhand fashion – or “vintage” as it prefers to be known – is currently growing at three times the rate…
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Havas turns eating chicken nuggets into a heroic act for Bird’s Eye
With food inflation running at around 4.5% in the UK, frozen food steps up as a less pricey alternative to…
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Zendaya leads the challenge for On sportswear with ‘be every you’
The dominance of Nike and Adidas in the sportswear market is being eroded by alternative brands like On, Hoka and…
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KFC teams up with Greggs for ‘gravy meets pastry’ road trip
It’s not the healthiest or the most summer-appropriate combination, but dipping Gregg’s famous sausage rolls into KFC gravy still sounds…
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Droga5 promises adventure for every Australian tourist
It’s seven years since Droga5’s “Son of a Legend” work for Tourism Australia cleaned up at Cannes Lions, but the…
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