Tag Archives: commonwealth agency

GM’s Chevrolet dumps ‘Chevy Runs Deep’ for ‘Find New Roads’ as it chases global sales

‘Chevy Runs Deep’ was the solution to reviving Chevrolet, by far General Motors’ biggest brand, chosen by now-departed global CMO Joel Ewanick and his initial agency choice Goodby Silverstein. Now Alan Batey (left), officially ‘interim’ CMO but showing signs of ...

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General Motors dumps high profile global marketing boss Joel Ewanick

Well, well, the world’s most famous marketer, General Motors global CMO Joel Ewanick (left), instigator of the Commonwealth agency for Chevrolet and the decision to award all the company’s $3bn global media budget to Carat, has ‘resigned.’ Not that he ...

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Facebook IPO hit by General Motors ad switch

General Motors global CMO Joel Ewanick (pictured) has instigated a number of big waves since taking over at the US car giant and he’s just launched another one: pulling all the company’s media spend from Facebook. Facebook, of course, is ...

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Ford’s new Go Further campaign says we’re the technology masters now

Chrysler is laying on the emotion with ‘Imported From Detroit’ while we wait to see what Joel Ewanick’s new Goodby Silverstein/McCann Commonwealth construct will come up with for General Motors’ Chevrolet. With Ford, from WPP’s JWT-based ‘Team Detroit,’ it’s technology, ...

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