Goodby Silverstein produces textbook business to business campaign for ambitious Adobe

September 24, 2013 Comments Off on Goodby Silverstein produces textbook business to business campaign for ambitious Adobe

Many business to business campaign are dull, dreary things, seemingly designed more to flatter the client than say anything useful. When they essay humour, in a bid to sweeten the corporate pill, the results can be plain embarrassing – look ...

Joel Ewanick’s great idea – the Commonwealth in-house GM agency – finally bites the dust

March 14, 2013 1 Comment

In the ancient world when a leading figure had fallen out of favour they used to destroy all his statues (hers didn’t get them, alas). Much the same has been happening to departed General Motors CMO Joel Ewanick and now ...

GM’s Chevrolet dumps ‘Chevy Runs Deep’ for ‘Find New Roads’ as it chases global sales

January 9, 2013 Comments Off on GM’s Chevrolet dumps ‘Chevy Runs Deep’ for ‘Find New Roads’ as it chases global sales

‘Chevy Runs Deep’ was the solution to reviving Chevrolet, by far General Motors’ biggest brand, chosen by now-departed global CMO Joel Ewanick and his initial agency choice Goodby Silverstein. Now Alan Batey (left), officially ‘interim’ CMO but showing signs of ...

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Goodby Silverstein produces textbook business to business campaign for ambitious Adobe

Joel Ewanick’s great idea – the Commonwealth in-house GM agency – finally bites the dust

GM’s Chevrolet dumps ‘Chevy Runs Deep’ for ‘Find New Roads’ as it chases global sales

Masterly inactivity should be new culture secretary Michelle Donelan’s motto

Jade Raad of Little Dot Studios: how do brands navigate today’s digital market?

Fiona Foy of Media Marketing Compliance: tough times need a hard look at media and agency performance