Appealing to the world’s leaders with a “to do” list may seem pretty pointless, given what a hapless bunch they seem to be. It was ever this though, the difference these days is that there seems to be little consensus ...
Read More »Climate change: can ad-induced “brain pollution” be the real problem?
Remember when subliminal advertising was deemed a threat to humankind? No? Well it was “the use by advertisers of images and sounds to influence consumers’ responses without their being consciously aware of it.” First discovered, allegedly, in 1947 when it ...
Read More »Hitachi heralds COP26 climate conference with first carbon zero commercial
The COP26 United Nations Climate Change conference in Glasgow is almost upon us (the UK government is helping out by running out of petrol) and one of the shebang’s principal partners Hitachi is doing its bit with what it claims ...
Read More »The AA’s Stephen Woodford: Ad Net Zero marks first anniversary with major new initiatives
As COP26 rapidly approaches, the urgency around climate action has never been greater and is shared across the advertising sector by individuals and companies alike. Some 71% of people working across the industry are worried about the negative impacts of ...
Read More »Elvis: why now is the right time to address climate crisis
By Caroline Davison. Covid-19 may end up being the kick up the backside that we in adland need to get our priorities straight. We’re now realising that the Climate Crisis will affect us all and change our lives beyond recognition. ...
Read More »Fridays for Future tries to make its climate change voice heard in a Covid-19 world
There are fears that more people may be dying from other serious illnesses than Covid-19, as the crisis grabs the headlines and therefore resources. In the UK Birmingham’s vast new Nightingale hospital is empty when it could, presumably, be treating ...
Read More »Anomaly Amsterdam’s “Accidental Environmentalists” spearhead IKEA climate change campaign
IKEA is entering the climate change lists with a new platform from Anomaly Amsterdam – ‘A Better World Starts At Home’ – and a global campaign hymning “Accidental Environmentalists,” showing how the most unlikely individuals can help same the planet ...
Read More »