Tag Archives: Chris Williamson

IPA’s Bellwether survey paints rosy picture for UK adland – but there’s a cold wind blowing from China

Who’d be an economist? The UK’s IPA agency body has releases its latest Bellwether survey of marketing budgets this morning (for Q3 2014), showing they have been revised up in the UK for the eighth successive quarter, reaching the third ...

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Gloomsters in the ascendant in latest IPA survey of UK marketing intentions

The latest IPA Bellwether survey published today reveals that marketing budgets were revised down for a second successive quarter in Q3 to the greatest extent since the end of 2009. This was due to a tough trading environment hampering profitability ...

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Whoops! IPA Bellwether report shows clients cutting again

UK clients surveyed by the IPA’s quarterly Bellwether report have started cutting budgets again, reversing the optimism reflected in the previous report. In the quarter to June 20 per cent of the 300 marketing execs surveyed said they were cutting ...

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