Who’d be an economist? The UK’s IPA agency body has releases its latest Bellwether survey of marketing budgets this morning (for Q3 2014), showing they have been revised up in the UK for the eighth successive quarter, reaching the third ...
Read More »IPA Bellwether survey shows UK ad budgets up with further rises expected from 2014 onwards
The Q4 2013 IPA Bellwether Report shows a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey’s history. The report, which has been conducted on a quarterly ...
Read More »IPA’s UK Bellwether Survey: the good news is that things aren’t quite as bad as they were
Ed Balls cals it ‘flatlining,’ others say the UK economy is bumping along the bottom – and clearly advertising is not immune from this stasis. That’s the message from the IPA’s latest quarterly Bellwether survey of the UK industry anyway. ...
Read More »IPA Bellwether survey paints a marginally less gloomy picture of UK marketing budgets in 2013
The quarterly IPA Bellwether Report into marketing budgets (or expected marketing budgets) assembled by Markit is all jolly useful but it’s been a bit of a non-event over the past couple of years – up a bit now and then ...
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