Tag Archives: Chris Wilkins

Fold7 takes on £40m Gocompare creative challenge

Price comparison websites are a genius business – big, profitable, hardly rocket science – but your shop window, assuming the site works of course, is advertising. And, more often that not, big budget telly advertising like wot it used to ...

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Gocompare.com reviews £28m creative account after just a year at Dare

One area of business where advertising really does make a difference is price comparison websites and the writing has been on the wall for Gocompare.com’s new agency Dare pretty well since it won the account from freelance creative duo Chris ...

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Gocompare reviews noisy ads as Moneysupermarket cranks up the volume with Mother

Price comparison website Gocompare.com is reviewing its £28m creative account according to Campaign, something we predicted it might do back in September when it moved its media account to Carat. Not before time either as the amount of nasty, invasive ...

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Will Gocompare’s £28m media review finally turn down the volume on annoying tenor Gio Compario?

Well we can only take so much. Price comparison site Gocompare.com’s campaign featuring bellowing tenor Gio Compario (actually a Welshman) has no doubt done wonders for the brand awareness and profits of the Esure-backed website but Gio is surely in ...

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New management brooms bring ad reviews at Easyjet, DFS and moneysupermarket

UK budget airline Easyjet is reviewing its creative account at Publicis following a change of top management while furniture megastore DFS is doing the same to its whopper £92m media account, the eighth-biggest in the UK according to Campaign. And, ...

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