Tag Archives: cheil worldwide

Cheil Worldwide hires Brits Ashton and Pinnington as global creative directors

South Korean marcoms company Cheil Worldwide has hired British freelancers/consultants Luke Ashton and Dean Pinningtom as global creative directors, based in Seoul and reporting Cheil Worldwide global ECD Wain Choi. Ashton (below right with Pinnington) began his career as a ...

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Malcolm Poynton to be Cheil’s first global CCO

Cheil Worldwide has confirmed the appointment of former Sapient Nitro CCO Malcolm Poynton who will be the Korean-based network’s first global CCO. Cheil also includes McKinney and The Barbarian Group in the US, Beattie McGuinness Bungay and Iris, which it ...

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Cheil lures new biz high-flyer Hallqvist from McCann

Korean network Cheil Worldwide is trying to up its game as a global player these days. Last year it bought the Iris network and now it’s hired long-serving McCann VP and ‘Global Chief Growth Officer’ Lotta Malm Hallqvist as its ...

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Cheil Worldwide snaps up integrated agency Iris

South Korea-based marcoms company Cheil Worldwide has bought a stake in global integrated agency Iris, with an option to move to full ownership over the next five years. Cheil, which began life in 1973 as Samsung’s in-house agency, employs over ...

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Why a connected world means it’s time for shopper marketing to escape the curse of shelf wobblers

Daniele Fiandaca (left) is head of innovation, and Simon Hathaway, president, shopper marketing and retail operations at Cheil Worldwide. They look at the way shopper marketing is changing to reflect a world in which consumers can browse and shop at ...

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Team WPP strikes again as it wins Samsung B2B

Which means precisely what, you may say, as it’s quite difficult to determine what’s a consumer product and what’s business to business in tech land these days. Anyway, whatever it is, WPP has wrested some business (possibly a new range ...

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