Tag Archives: cheil worldwide

South Korean marcoms company Cheil Worldwide has hired British freelancers/consultants Luke Ashton and Dean Pinningtom as global creative directors, based in Seoul and reporting Cheil Worldwide global ECD Wain Choi. Ashton (below right with Pinnington) began his career as a ...

Cheil Worldwide has confirmed the appointment of former Sapient Nitro CCO Malcolm Poynton who will be the Korean-based network’s first global CCO. Cheil also includes McKinney and The Barbarian Group in the US, Beattie McGuinness Bungay and Iris, which it ...

Korean network Cheil Worldwide is trying to up its game as a global player these days. Last year it bought the Iris network and now it’s hired long-serving McCann VP and ‘Global Chief Growth Officer’ Lotta Malm Hallqvist as its ...

South Korea-based marcoms company Cheil Worldwide has bought a stake in global integrated agency Iris, with an option to move to full ownership over the next five years. Cheil, which began life in 1973 as Samsung’s in-house agency, employs over ...

Samsung and agency Cheil Worldwide in South Korea have enlisted star director Floria Sigismondi to launch Samsung’s new Curved UHD TV and rather a good job she makes of it. The problem for the likes of Samsung, Apple and, one ...

Daniele Fiandaca (left) is head of innovation, and Simon Hathaway, president, shopper marketing and retail operations at Cheil Worldwide. They look at the way shopper marketing is changing to reflect a world in which consumers can browse and shop at ...

The out of home market has seen some radical changes as well as strong growth in recent years. Roy Jeans, CEO of leading UK OOH specialist agency Rapport, explains how and why the industry is changing. Last year IPM (International ...

It’s funny isn’t it, the more companies trumpet their efforts to ‘do good’ the more trouble (some of them) find themselves in, for rather more mundane issues like avoiding taxes. Anyway, here’s another foray into do-good land, this time from ...