Tag Archives: CBS

CBS boss Moonves puts data in its (productive) place

The key to great content is making the data work with your gut If you want to make content work for your brand you can’t place all your trust in data and you can’t simply follow your gut; you’ve got ...

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Sorrell rounds on his pay critics in FT diatribe

WPP chief executive Sir Martin Sorrell has taken his war of words with rebellious shareholders over a 30% pay increase to the pages of the Financial Times. The crux of his robust defence is twofold. First, he is being rewarded ...

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CBS puts for sale sign on outdoor, banks on Olympics boost

Of course the second is only relevant if the first, selling the outdoor business, doesn’t happen. CBS CEO Les Moonves said last night that he hadn’t yet had a call from French outdoor giant JC Decaux wanting to buy the ...

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Should we feel sorry for imploding Charlie Sheen?

Two and a Half Men star Charlie Sheen is like one of Donald Rumsfeld’s ‘known unknowns.’ You know he’s going to do something absolutely crazy but you never know quite what. Currently Charlie is waging war on CBS and Warner ...

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Celebs cash in on Twitter through networks like Ad.ly and Izea

If you find your favourite celebrity on Twitter recommending something odd like detergent or a new commercial truck or mini-van it’s probably because they’ve been paid for it. And it won’t be their choice of a deathless 140 characters or ...

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