Tag Archives: canada

IKEA tries a new direction in Rethink’s Canadian debut

Is IKEA pondering a switch ‘The Wonderful Everyday’ to ‘The Beautiful Possibilities?’ Which suggests a nudge upmarket. Here’s its first ad from newly-appointed independent Canadian agency Rethink with the new line – plus a spin on Louis Armstrong’s old standard ...

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Lowe Roche unveils adland’s bad habits

This is fun: Canada’s Lowe Roche agency did some deep investigation into the habits of Canadian ad people for its entry to Toronto’s Strategy Agency of the Year awards. And, among the fascinating facts to emerge, were that: Canadian adfolk ...

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Red Urban’s VW Beetle remix ad hits right note

This new VW Beetle spot ‘Remix’ from Red Urban in Canada is right clever; offering three different versions of the Walk Off The Earth song Gang of Rhythm – playful, soulful and powerful. Nice to find some ‘interactivity’ that actually ...

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Science World finds an alternative use for orgasms

Why do we need one, you ask, but this is advertising! Canadian not-for-profit Science World, which promotes science and technology, has cottoned on to the fact that orgasms kill pain (it says here) in this funny spot by Dominic Prevost ...

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WPP goes back to Canada for indie agency John St

WPP is looking to replicate its success with Canadian buy Taxi by buying another respected Canadian ad agency, Toronto-based John St. John St was founded in 2001 and now employs about 100 people. It has revenues of $14m from clients ...

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Four steaks and a VW Jetta please says Red Urban

Volkswagen Jettas are $14,990 in Canada (why are cars in the UK so expensive?) so you may as well pick one up when you pop into the butcher’s. And it’s a nice touch from agency Red Urban to have the ...

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Bud Light win boosts new Anomaly Canada agency

Bud Light owner InBev is continuing to ring the changes on its key brand, moving the Canadian account to Anomaly’s new Toronto office a few weeks after dumping Mcgarrybowen in the US after just eight months in favour of roster ...

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