Is IKEA pondering a switch ‘The Wonderful Everyday’ to ‘The Beautiful Possibilities?’ Which suggests a nudge upmarket. Here’s its first ad from newly-appointed independent Canadian agency Rethink with the new line – plus a spin on Louis Armstrong’s old standard ...
Read More »Lowe Roche unveils adland’s bad habits
This is fun: Canada’s Lowe Roche agency did some deep investigation into the habits of Canadian ad people for its entry to Toronto’s Strategy Agency of the Year awards. And, among the fascinating facts to emerge, were that: Canadian adfolk ...
Read More »Red Urban’s VW Beetle remix ad hits right note
This new VW Beetle spot ‘Remix’ from Red Urban in Canada is right clever; offering three different versions of the Walk Off The Earth song Gang of Rhythm – playful, soulful and powerful. Nice to find some ‘interactivity’ that actually ...
Read More »Mondelez and Union take a different line in new Christie posh crisps campaign
Posh crisps usually choose to plug their wholesome roots but Mondelez has taken a refreshingly different line in this new TV campaign, ‘Eat it Up,’ for Christie Potato Thins from Union in Toronto. It shows that you can make a ...
Read More »Science World finds an alternative use for orgasms
Why do we need one, you ask, but this is advertising! Canadian not-for-profit Science World, which promotes science and technology, has cottoned on to the fact that orgasms kill pain (it says here) in this funny spot by Dominic Prevost ...
Read More »WPP goes back to Canada for indie agency John St
WPP is looking to replicate its success with Canadian buy Taxi by buying another respected Canadian ad agency, Toronto-based John St. John St was founded in 2001 and now employs about 100 people. It has revenues of $14m from clients ...
Read More »Four steaks and a VW Jetta please says Red Urban
Volkswagen Jettas are $14,990 in Canada (why are cars in the UK so expensive?) so you may as well pick one up when you pop into the butcher’s. And it’s a nice touch from agency Red Urban to have the ...
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