Tag Archives: camelot

Lottery winner Allwyn starts agency search

UK National Lottery winner Allwyn is already touring London’s larger agencies according to reports. Allwyn, aka Czech operator Sazka, takes over the lottery from long-term holder Camelot in 2024. Camelot’s account is with adam&eveDDB. To a large degree such big ...

Read More »

All change at the National Lottery as Czech-based contender pips Camelot – but will VAR take a hand?

One of the UK’s biggest ad accounts is potentially in play as Czech operator Allwyn (formerly Sazka but handily renamed) has been chosen as the preferred bidder for the National Lottery, currently run by Camelot. Camelot’s contract expires in 2024. ...

Read More »