Tag Archives: brand republic

Haymarket’s Brand Republic gets a spring makeover

Brand Republic, the Haymarket Media Group umbrella encompassing Campaign, Marketing, Media Week and PR Week, has given itself a spring makeover with a new design and mantra: ‘The Smart Filter.’ Haymarket says: “The relaunch follows months of audience research and ...

Read More »

BBH rides into Old El Paso ad storm

BBH seems to have ruffled a few feathers with this latest encapsulation for General Mills’ Old El Paso tex-mex stuff. It features Mexican hard man actor Danny Trejo and his rather unappealing family; bad hats to a man. Here’s how ...

Read More »

Campaign publisher Haymarket claws its way back into profit

Life looked a bit grim for Haymarket, publisher of Campaign, Management Today, Brand Republic and What Car? among many others, last year after a pre-tax loss in 2009 of £3.7m. This was only the half of it as the company, ...

Read More »

WPP’s Sir Martin Sorrell outlines his next steps to world domination

WPP CEO, head of the world’s biggest marcoms group, has given a fascinating interview to Brand Republic’s Arif Durrani in which he outlines the group’s strategy and what he thinks of his competitors (apparently Interpublic’s HR director, whoever that may ...

Read More »

Doubts grow about UK ad magazine Campaign’s publisher Haymarket

Haymarket Publishing, publisher of Campaign, Marketing, Management Today and Brand Republic in the professional sector and What Car, gadget paper Stuff and football mag FourFourTwo has taken a fearsome hammering in the recession. Its profits have dropped from £44m on ...

Read More »

Toronto agency John St puts pink pony birthdays on the marketing map

This is absolutely brilliant, a spoof agency of the year submission for Strategy magazine from Toronto agency John St. Called ‘Pink Ponies: a case history’ it almost has you believing it all. “In a crowded birthday market we didn’t didn’t ...

Read More »