Tag Archives: b&q

What can an ad agency really do for a legacy retail business? Struggling B&Q has put its ad account, currently with Engine, up for review while bed retailer Dreams, now owned by Sun Capital Partners after a pre-pack administration a ...

Omnicom Media Group’s Drum agency has been appointed by B&Q owner Kingfisher as its global social content agency. Kingfisher also owns Screwfix, Castorama, Brico Depot and Koctas. Kingfisher has been shutting stores in France and pulling out of some other ...

The holy grail for any agency is what we used to call ‘full service.’ From their point of view media, alas, has moved out (although that doesn’t stop some of them trying to bring the planning and other clever bits ...

Heimat Berlin’s ‘Make It Your Project’ campaign for DIY retailer Hornbach has been rewriting the rules for advertising the category for some time now – with no imitators as far as we can see, alas. Here’s the latest, showing a ...

Pitching for UK government business has become a nightmare ever since the coalition government wound up the COI (Central Office of Information) but Engine Group, which claims to be the UK’s biggest independent marcoms group, seems to have found the ...

I see that Moneysupermarket.com CMO Kenny Jacobs is leaving for pastures new, which may cause alarums at its ad agency Mother. Jacobs, who joined from Tesco, steered the ‘You’re so Moneysupermarket’ campaign which, it’s fair to say, has failed to ...

Giant UK D-I-Y retailer B&Q has moved its £45m account to WCRS after dumping Karmarama before Christmas, a move which won’t surprise anybody very much. WCRS pitched for the account against Karmarama in November 2012 and doesn’t give up easily. ...

UK agency group Karmarama has replaced former executive chairman Nicola Mendelsohn, who left to head up Facebook Europe last year, with Naked founder Jon Wilkins (left). Wilkins will become an equity partner in the business. Wilkins founded Naked, a media ...

Karmarama won B&Q’s UK advertising account from McCann a while ago and makes its debut with this chirpy film, ‘Unloved Rooms.’ You feel rather sorry for DIY advertisers these days as the unpredictable (or predictably awful) British weather confounds the ...