Tag Archives: b&q

B&Q hires Omnicom’s Drum to reboot social media

Omnicom Media Group’s Drum agency has been appointed by B&Q owner Kingfisher as its global social content agency. Kingfisher also owns Screwfix, Castorama, Brico Depot and Koctas. Kingfisher has been shutting stores in France and pulling out of some other ...

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Heimat brings a gothic human touch to boring old DIY

Heimat Berlin’s ‘Make It Your Project’ campaign for DIY retailer Hornbach has been rewriting the rules for advertising the category for some time now – with no imitators as far as we can see, alas. Here’s the latest, showing a ...

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Engine’s WCRS wins UK government pensions account

Pitching for UK government business has become a nightmare ever since the coalition government wound up the COI (Central Office of Information) but Engine Group, which claims to be the UK’s biggest independent marcoms group, seems to have found the ...

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Moneysupermarket chief’s exit is warning for Mother

I see that Moneysupermarket.com CMO Kenny Jacobs is leaving for pastures new, which may cause alarums at its ad agency Mother. Jacobs, who joined from Tesco, steered the ‘You’re so Moneysupermarket’ campaign which, it’s fair to say, has failed to ...

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B&Q new broom Moss turns to old chums at WCRS

Giant UK D-I-Y retailer B&Q has moved its £45m account to WCRS after dumping Karmarama before Christmas, a move which won’t surprise anybody very much. WCRS pitched for the account against Karmarama in November 2012 and doesn’t give up easily. ...

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Naked’s Jon Wilkins takes top role at Karmarama

UK agency group Karmarama has replaced former executive chairman Nicola Mendelsohn, who left to head up Facebook Europe last year, with Naked founder Jon Wilkins (left). Wilkins will become an equity partner in the business. Wilkins founded Naked, a media ...

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Pixie Lott gives a lift to Karmarama’s TV debut for B&Q’s ‘unloved rooms’

Karmarama won B&Q’s UK advertising account from McCann a while ago and makes its debut with this chirpy film, ‘Unloved Rooms.’ You feel rather sorry for DIY advertisers these days as the unpredictable (or predictably awful) British weather confounds the ...

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Karmarama boss Nicola Mendelsohn joins Facebook as new head of Europe

Karmarama boss and former IPA president Nicola Mendelsohn (left) has never been exactly backward at coming forward and now she’s joined the group of high-flying women (including COO Sheryl Sandberg and marketing boss Carolyn Everson) near the top of Mark ...

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