b&q
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Advertisers
B&Q and Dreams looks for creative uplift – but have they the ad firepower?
What can an ad agency really do for a legacy retail business? Struggling B&Q has put its ad account, currently…
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B&Q hires Omnicom’s Drum to reboot social media
Omnicom Media Group’s Drum agency has been appointed by B&Q owner Kingfisher as its global social content agency. Kingfisher also…
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Engine’s Partners Andrews Aldridge adds B&Q customer work to WCRS creative account
The holy grail for any agency is what we used to call ‘full service.’ From their point of view media,…
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Heimat brings a gothic human touch to boring old DIY
Heimat Berlin’s ‘Make It Your Project’ campaign for DIY retailer Hornbach has been rewriting the rules for advertising the category…
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Engine’s WCRS wins UK government pensions account
Pitching for UK government business has become a nightmare ever since the coalition government wound up the COI (Central Office…
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Moneysupermarket chief’s exit is warning for Mother
I see that Moneysupermarket.com CMO Kenny Jacobs is leaving for pastures new, which may cause alarums at its ad agency…
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News
B&Q new broom Moss turns to old chums at WCRS
Giant UK D-I-Y retailer B&Q has moved its £45m account to WCRS after dumping Karmarama before Christmas, a move which…
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Naked’s Jon Wilkins takes top role at Karmarama
UK agency group Karmarama has replaced former executive chairman Nicola Mendelsohn, who left to head up Facebook Europe last year,…
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Pixie Lott gives a lift to Karmarama’s TV debut for B&Q’s ‘unloved rooms’
Karmarama won B&Q’s UK advertising account from McCann a while ago and makes its debut with this chirpy film, ‘Unloved…
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