Smartphones and tablets may be killing off newspapers, emojis seem to be doing their best to kill off the language. It was World Emoji Day at the weekend (which passed me by, I have to say). But it was noted ...Read More »
Ford is bringing its famed ‘muscle’ car the Ford Mustang back to Europe after 20 years or so and what else do you need in a Mustang than a classy and slightly dodgy-looking bird? So Ford (and maybe WPP’s Blue ...Read More »
WPP is famous for creating bespoke agencies for its clients (the latest is Plus for Chanel) but the daddy of them all is Team Detroit for Ford, a Dearborn-based operation that comprises people from six WPP agencies and handles all ...Read More »
WPP has a pricey apartment in a Gramercy Park, New York development, which has provided a few laughs for my colleague George Parker of Adscam fame over the years. Evidently George isn’t the only one with a sense of humour ...Read More »
It wasn’t a rogue creative at JWT India who dropped Ford in the mire – it was the agency’s top managers!
This one goes from bad to worse for JWT India, Ford agency Blue Hive or Team WPP (take your pick) and owner WPP. The ads, for Ford’s Figo it appears, that we thought were the result of a ‘rogue’ (although ...Read More »
WPP’s new Ford Lincoln agency Hudson Rouge (well it had to call it something) has revealed rather more of its hand following the decision to enlist TV host Jimmy Fallon and crowd-source ideas for its Super Bowl ad. This new ...Read More »