Bill Bernbach
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DDB’s new ‘Influence Manifesto’ gets mixed reviews
The DDB network is famous for lots of things although, it must be said, more for what it did –…
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George Parker: David Abbott and the (increasingly forgotten) qualities of trust, respect and affection
I’m not quite sure why, but the news yesterday of David Abbott’s death on Saturday struck me particularly hard. I…
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Paul Simons: why Jaguar’s marketing could benefit from the ‘Born to be wild’ treatment
Simon Francis’s recent article on the car market provides an interesting insight into the big challenge of how we buy…
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DDB’s Bill Bernbach on the digital revolution – a few decades before it actually happened
Thanks to George Parker for this; Bill Bernbach, legendary founder of Doyle Dane Bernbach, saying in 1977 that ideas and…
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George Parker: why the Howard Gossage way is the right way to converse with consumers
Howard Gossage invented social media before most of the juvenile retards now claiming to have done it (and suing the…
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Why advertising experience saves clients huge amounts and time and money – whatever it costs
An issue a lot of advertising people confront today is that of monetising experience and expertise. If we have a…
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