Tag Archives: Bill Bernbach

Avis drops ‘We Try Harder’ for ‘It’s Your Space’

Remember when Sir Richard Branson stole the national flag for his own airline after British Airways said it didn’t want it any more? Well, there’s a similar golden opportunity beckoning for any cheeky entrepreneur working in the car hire sector. ...

Read More »

Will the old Mad Men magic work for Tina Brown’s new Newsweek?

Creatives, sharpen your pencils. Tina Brown, editor of Newsweek and The Daily Beast, has a new challenge for you. Well, not ‘new’ perhaps; more “retro”. It’s a once-in-a-lifetime opportunity to hone those copy skills which you might, if you were ...

Read More »