WPP is doing pretty well in the current round of media reviews (don’t worry, there’ll be another next year) as is consultant MediaSense which handled pharma giant Bayer’s $800m global media review which has just landed at WPP’s MediaCom. MediaCom ...
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Another day, more big media reviews: $800m Bayer is reviewing out of WPP and Omnicom’s PHD while WPP’s bespoke shop Plus is also on the line for Chanel (below), about $400m on media although it spends far more on other ...
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MullenLowe UK is the lead agency in a big win for the Interpublic-owned agency: a number of pharma giant Bayer’s so-called “power brands” including Bepanthen, Berocca, Canesten, Elevit, Iberogast, Redoxon, Rennie and Supradyn, and integrated campaigns, digital and content for ...
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