Tag Archives: Bayer

WPP’s MediaCom wraps up global Bayer media win

WPP is doing pretty well in the current round of media reviews (don’t worry, there’ll be another next year) as is consultant MediaSense which handled pharma giant Bayer’s $800m global media review which has just landed at WPP’s MediaCom. MediaCom ...

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Bayer and Chanel join global media review merry-go-round

Another day, more big media reviews: $800m Bayer is reviewing out of WPP and Omnicom’s PHD while WPP’s bespoke shop Plus is also on the line for Chanel (below), about $400m on media although it spends far more on other ...

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Big Bayer Consumer Health win boosts MullenLowe

MullenLowe UK is the lead agency in a big win for the Interpublic-owned agency: a number of pharma giant Bayer’s so-called “power brands” including Bepanthen, Berocca, Canesten, Elevit, Iberogast, Redoxon, Rennie and Supradyn, and integrated campaigns, digital and content for ...

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