Bayer
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$720m Bayer moves to IPG
IPG has shown there’s life after the impending merger with Omnicom by landing one of the biggest account reviews of…
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WPP’s MediaCom wraps up global Bayer media win
WPP is doing pretty well in the current round of media reviews (don’t worry, there’ll be another next year) as…
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Bayer and Chanel join global media review merry-go-round
Another day, more big media reviews: $800m Bayer is reviewing out of WPP and Omnicom’s PHD while WPP’s bespoke shop…
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Big Bayer Consumer Health win boosts MullenLowe
MullenLowe UK is the lead agency in a big win for the Interpublic-owned agency: a number of pharma giant Bayer’s…
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