“One of the biggest mistakes people make with technology – and adtech is included here,” says Talon Outdoor global CEO Barry Cupples, “is thinking it’s a way of doing things better with fewer people. Of course it can be a ...
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“I spent 25 years at Omnicon Media Group trying to create an outcomes-based business and that’s still something we’re all working towards – or should be,” says Talon Outdoor global CEO Barry Cupples. “I see Out of Home, with its ...
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Independent Out of Home specialist agency Talon Outdoor has appointed Barry Cupples as global CEO. Cupples was formerly global investment CEO at Omnicom Media Group. Fast-growing Talon, formed six years ago by a team led by former Kinetic CEO Eric ...
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