Independent Out of Home specialist agency Talon Outdoor has appointed Barry Cupples as global CEO. Cupples was formerly global investment CEO at Omnicom Media Group.
Fast-growing Talon, formed six years ago by a team led by former Kinetic CEO Eric Newnham, is now embarked on a process of global expansion, opening in New York last year. It handles the bulk of Omnicom’s Out of Home planning and buying and its major backer is Mayfair Equity Partners.
Cupples (left) spent 25 years at Omnicom Media Group and held roles including CEO Asia-Pacific, CEO Eastern Europe and global investment CEO. He brings extensive media and management experience at a global level, working with Omnicom’s big media clients. Cupples will work alongside founder and shareholder Newnham and Talon’s management shareholders – MDs Frank Bryant and James Copley – together with the rest of the senior management team.
Newnham says: “Bringing in someone of Barry’s calibre and experience is an absolutely ideal appointment for us to add real strength to our management team in this crucial next phase, as we bring technology expertise and global expansion together to truly transform our Out of Home business.”
Cupples says: “I am really happy to be joining Talon at a time when we can give real focus to growth and expansion into new markets, as well as credible aspirations to enhance the brilliant service they already provide. For me this is the continuation of an exciting journey and I’m excited to be joining such a dynamic business.”