Tag Archives: BA

More problems for Branson empire as Virgin Atlantic boss Steve Ridgway quits

It hasn’t been a good year for Richard Branson and his Virgin empire and now he has suffered another blow with the departure of long-serving Virgin Atlantic boss Steve Ridgway. Virgin Atlantic is still reeling from the purchase of small ...

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Will M&C Saatchi take Etihad to Manhattan?

M&C Saatchi executives have been grumbling into their cappuccinos for years about losing the British Airways account to Bartle Bogle Hegarty. BA was the account that made M&C pssible (or gave it lift off anyway) when it followed Charles and ...

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BA’s Walsh shoots down new airport ‘Boris Island’

British Airways may not be the brand it was when the Saatchi brothers landed Manhattan at Heathrow nearly 30 year ago. But as national flag carrier, it still packs a punch: it’s still the largest UK airline based on fleet ...

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BA’s ‘To fly, to serve’ campaign – It’s an age thing

One of the interesting consequences of the British Airways ‘To fly, to serve’ campaign is the split of opinion. Based on a random sample of people who have commented I would suggest the two camps, for and against, are based ...

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