Tag Archives: audi

Mark started at the BBC in news and current affairs then moved to the music business at Warner Bros. He joined advertising as a producer at CDP, becoming Head of TV in the late 80s, producing some of the most ...

PSA Peugeot Citroen is a company that could do with a bit of help just now, it’s just reported a record €5bn loss and, with 60 per cent of its cars sold in the EU, must be praying that the ...

Lord Leverhulme of Lever Brothers fame is credited with saying “Half of my advertising is wasted, the trouble is I don’t know which half.'” Applied to car advertising I would venture it is more like 70/30. Jerry Judge has written ...

It’s the Consumer Electronics Show in Las Vegas this week – no Apple (as usual) and no Microsoft (which seems to have given up on this technology lark) – and two of the most eagerly-awaited exhibitors are Audi and Toyota ...

These are my choices for ad/campaign of the year, agency of the year and person of the year. Tomorrow (or maybe the next day) we’ll try to reach a consensus about the ultimate top dogs of 2012. So to ads: ...

Here’s a rather clever campaign from BBH and enterprising digital poster network Outdoor Plus – a poster for Audi’s Quattro four wheel drive system that pops up when the temperature in and around London drops to a certain level (which ...

Car companies are always producing ‘concept’ cars and sometimes that’s all they are: something to wow the crowds at the next big motor show. But petrolhead marketers seem to have discovered retail recently, opening digital stores as opposed to showrooms ...