Tag Archives: asia

Now Havas is trying to turn hashtags into electricity

What will they think next? Why, a hashtag to supply (not very much) electricity, of course. Havas Media Group Asia Pacific is investing in a social innovation called “Heartbot” – a machine that turns a set of identified hashtags into ...

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Can new boss David Mayo keep the Bates agency brand alive?

Much speculation among the clinking sundowners at Raffles Hotel in Singapore that the venerable Bates agency (now rather reduced as it’s an Asia-only network albeit a large one) might be calling last orders. Bates is now owned by WPP and ...

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Maxus names Madhvi Pahwa as first global talent director – based in India

Talent directors seem to be the new flavour of the month within big marcoms companies and high-flying Maxus, the newest mainstream WPP/GroupM media agency on the block, has just named its first, Madhvi Pahwa (pictured). Pahwa is currently a managing ...

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Samsonite wins Asia’s Spikes awards advertiser of the year – with a little help from JWT Shanghai

Samsonite and JWT Shanghai won the Press Grand Prix at this year’s Cannes international Festival of Creativity and now Samsonite has picked up advertiser of the year at Asia’s Spikes awards, organised by Cannes and Haymarket. It’s Samsonite’s 100th anniversary ...

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UK advertisers fret about spending cuts, higher taxes

They seem to be anyway as the IPA’s latest survey into advertiser intentions shows that 22 per cent of those surveyed cut their budgets in the last quarter of 2010 against 17 per cent that increased them. The IPA represents ...

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Denizen brand for Asia sounds like a clever idea from Levi’s

Whether it will work or not is another question of course but Levi’s decision to launch a new brand called Denizen in Asia looks like a rational way to approach shed loads of consumers who are immune to the appeal ...

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