Tag Archives: asia pacific

Starcom says Asia Pacific will overtake North America ad spend by 2016

Or maybe 2017. One sometimes feels forecasts of ad expenditure could be produced by a cat and a calculator but a new one from Starcom and emarketer is interesting. It predicts global ad expenditure will rise from $465bn in 2009 ...

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When will we see an Asian agency tiger challenge Omnicom and WPP?

WPP’s Sir Martin Sorrell said recently that China would account for about a third of worldwide advertising growth this year, no more than you would expect with economic growth in China slated to come in at just under ten per ...

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Asia Pacific TV adspend overtakes ‘depressing’ Europe

Who’d be a European these days, especially in the Eurozone? WPP’s Sir Martin Sorrell for one seems to regret it, describing the advertising outlook in Europe as “depressing” at the recent International Advertising Association conference in Moscow. By contrast advertising ...

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