Tag Archives: army

Karmarama’s Army latest shows welcome dose of reality

Great things are expected of Karmarama now it’s been bought by Accenture Interactive, with access to Accenture’s vast client base. But the agency was improving steadily under its own steam and one of its showcase accounts is the British Army. ...

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Royal Navy cuts the flannel in new WCRS campaign

It’s been easy to mock services advertising over the years: Army ads that make it sound like finishing school but overlook the often brutal initiation rites squaddies seem so fond of and the possibility of getting your arse shot off ...

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