“Nothing can do what a soldier can do” (shouldn’t that be nobody?) is the line in this new Army recruitment film from Accenture Song. Which, grammar aside, comes as something of a relief for those of us occupying the benighted ...
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Just less than ten per cent of British Army soldiers are women so Karmarama is running new campaign aimed at women recruits – ‘A Soldier is a Soldier’ (well, yes.) Featuring some not-to-be-messed with women describing their jobs and the ...
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Much hoopla in the media about this new British Army campaign from Karmarama, building on last year’s ‘This Is Belonging.’ Seems there was a plan at some stage to move away from the long-serving tagline ‘Be The Best’ (it’s still ...
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