“Nothing can do what a soldier can do” (shouldn’t that be nobody?) is the line in this new Army recruitment film from Accenture Song. Which, grammar aside, comes as something of a relief for those of us occupying the benighted ...
Read More »No special treatment for women soldiers promises hard-hitting Karmarama campaign
Just less than ten per cent of British Army soldiers are women so Karmarama is running new campaign aimed at women recruits – ‘A Soldier is a Soldier’ (well, yes.) Featuring some not-to-be-messed with women describing their jobs and the ...
Read More »Karmarama confounds critics with impressive Army outing
Much hoopla in the media about this new British Army campaign from Karmarama, building on last year’s ‘This Is Belonging.’ Seems there was a plan at some stage to move away from the long-serving tagline ‘Be The Best’ (it’s still ...
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