Droga5 in the US has produced a new campaign ‘be together. not the same’ – for Google’s operating system Android. It features a rather winning trio of the famously incompatible rock, paper and scissors. But what on earth’s the point? ...
Read More »Android’s ‘Friends Furever’ takes social media by storm – to what purpose?
This ad from Droga5 for Android, ‘Friends Furever,’ is the most shared across social media in 2015, according to ‘social video platform’ Unruly.
Read More »Google in full retreat as it sells Motorola to Lenovo
Google doesn’t get it spectacularly wrong very often but it certainly did with its purchase of US handset maker Motorola which it bought for $12.5bn in 2012 but has now flogged to Lenovo for $2.9bn including a face-saving five per ...
Read More »Google goes All-American for Moto X phone launch
Here’s one of Droga5’s first spots for Motorola’s new Moto X smartphone, and very American it is too. The new phone, the first to be released by Motorola since the company was bought by Google, majors on easy access and, ...
Read More »Deutsch New York lures digital wizard Rey Peralta from Mother
Deutsch New York has hired Rey Peralta from Mother as its new director of creative technology. Peralta has been director of creative technology at Mother since 2009. While there he worked on several digital projects including the launch of the ...
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