Tag Archives: Andre Laurentino

So who’s the boss at TBWA UK – Peter Souter or new girl Lindsey Evans?

TBWA UK, currently in the process of trying to reinvent itself after major account losses (most notably Muller) and yet more management changes, seems determined not to have a CEO. One might welcome this if the agency was reverting to ...

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Peter Souter turns to veterans Campbell and Doyle to revive TBWA London

Former AMV stalwart Peter Souter has wasted no time in his mission to revive TBWA London, hiring award-winning duo Walter Campbell (left) and Sean Doyle who used to star at his former agency. The veteran duo’s gongs include a hatful ...

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Adidas wants an ad agency to kill Nike in 2014

Years ago Fuji’s unofficial mission statement was ‘Kill Kodak,’ something it and digital large succeeded in doing. German sports apparel maker Adidas must feel much the same about Nike, the rival that regularly undermines its tier one sponsorship of the ...

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TBWA London tries a whole symphony of Looney Tunes for new account Muller

There’s every cartoon character from Yogi Bear to Dick Dastardly’s hound Muttley plus its own rather fearsome monster in TBWA London’s first campaign for Muller yogurt since winning the £25m business in February. Called Wunderful Stuff it’s the first big ...

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