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TBWA London goes back to its glory days with Herzigova-type ad for Bonds Aussie pants

In amongst endless mergers and management changes TBWA London has had its glory days, most notably when Trevor Beattie, now of Beattie McGuinness Bungay, was ruling its creative roost.

Its most famous campaign was Eva Herzigova for Wonderbra.

Now, under new boss former AMV creative director Peter Souter and creative director Andre Laurentino, it’s cheekily revisiting the Beattie era with a Wonderbra take-off for Bonds, a brand of pants from Australia.

With all due respect to the lady in question she’s no Eva; but it’s a neat idea all the same.

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Andre Laurentino australian pants bonds Eva Herzigova Peter Souter poster tbwa london wonderbra

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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