Oh dear, as we observed earlier it’s turning into a terrible week for WPP and its new CEO Mark Read. Hard on the heels of losing a big chunk of $4bn Ford’s creative and global media for GSK and United ...Read More »
Do Amex and Dos Equis account moves signal an end to agency pitch mentality?
It’s all change in adland, as we know, and maybe another change is happening: big accounts moving without all the rigmarole of a pitch. American Express has hired Mcgarrybowen as its new global creative agency, replacing Ogilvy & Mather which ...Read More »
Michael Lee: is social media driving the spectacular growth of in-house ad agencies?
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy ...Read More »
George Parker: you have to make the bastards pay!
There’s always been a perception in the business world that advertising agencies have an unlimited license to print money. Back in the glory days of the sixties and seventies, this was accepted, because most agencies, in collusion with the avaricious ...Read More »
An online campaign isn’t just for Christmas, it should work for everyone every day says ais London
Geoff Gower, managing partner-creative of London-based digital and direct agency ais, says that the best online ‘campaigns’ are more than that: instead of asking how can we promote ourselves they should start from how can we help? Bugger, still haven’t ...Read More »