Tag Archives: american express

WPP hits perfect storm of media reviews

Oh dear, as we observed earlier it’s turning into a terrible week for WPP and its new CEO Mark Read. Hard on the heels of losing a big chunk of $4bn Ford’s creative and global media for GSK and United ...

Read More »

Do Amex and Dos Equis account moves signal an end to agency pitch mentality?

It’s all change in adland, as we know, and maybe another change is happening: big accounts moving without all the rigmarole of a pitch. American Express has hired Mcgarrybowen as its new global creative agency, replacing Ogilvy & Mather which ...

Read More »

George Parker: you have to make the bastards pay!

There’s always been a perception in the business world that advertising agencies have an unlimited license to print money. Back in the glory days of the sixties and seventies, this was accepted, because most agencies, in collusion with the avaricious ...

Read More »

An online campaign isn’t just for Christmas, it should work for everyone every day says ais London

Geoff Gower, managing partner-creative of London-based digital and direct agency ais, says that the best online ‘campaigns’ are more than that: instead of asking how can we promote ourselves they should start from how can we help? Bugger, still haven’t ...

Read More »

Drinks giant Diageo strikes first mover advantage ad deal with Facebook

Drinks giant Diageo, which already boasts 12.6m fans on Facebook, has increased its advertising investment in the social media site and is joining its new ‘client council’ that has its first meeting in October. On the face of it this ...

Read More »

WPP looks East again, but this time it’s to Germany and Scholz & Friends

WPP has bought German marcoms company Commarco Gmbh whose brands include Scholz and Friends, integrated agency deepblue, relationship marketer DialogGroup and production company United Visions. The price hasn’t been disclosed but Hamburg-based Commarco turned over €132.9m last year and has ...

Read More »