Tag Archives: all blacks

AIG (American International Group) is a gigantic insurer so there’s a degree of self interest in this diverting infotainment ad telling visitors to the forthcoming Rugby World Cup ‘How not to drive in Japan.’ Apart from the language there are ...

Now that England are out of the Rugby World Cup some of us will have to find someone else to support – New Zealand? Hmm. They’re absolutely brilliant at the game of course but there’s a kind of monastic intent ...

The Rugby World Cup is fast approaching, with an adfest to match presumably. There’ll be more musclebound men and patriotic tunes than you can shake a stick at. New Zealand’s All Blacks are the reigning champions and long-time sponsor Steinlager ...

Oh dear, ads with sportsmen in them do so tend to backfire. This effort is from O2 and VCCP, dishing out 1,000 ‘priority tickets’ to customers for the England All Blacks game on Saturday. And, not unreasonably, it features England ...

Photographer Henry Stuart has shot the world’s biggest sports picture for Visualise client Adidas and Getty Images. The panoramic photo, all 33 gigapixels of it, shows last Saturday’s match between the all-conquering New Zealand All Blacks and Italy. Viewers can ...

World rugby’s governing body the International Rugby board rules with an iron hand, far more so than football bodies FIFA and UEFA, but the success of the Rugby World Cup (in TV viewing terms if not necessarily the quality of ...

Most of New Zealand is currently glued to its TV set as the All Blacks rugby team tries to win the Rugby World Cup for the first time since the inaugural competition in 1987. So it’s pretty good timing from ...

The current Rugby World Cup has rather put its bigger brother the FIFA World Cup (in audience terms anyway) to shame with some of the ads and other communications around it. IBM is sponsoring the (excellent) British television coverage on ...

Toronto agency Sid Lee’s campaign ‘Adidas is all in’ doesn’t seem to mean very much unless I’m missing rather a lot but the sports brand will be ramming it down our throats big time over the next few weeks as ...