AIG (American International Group) is a gigantic insurer so there’s a degree of self interest in this diverting infotainment ad telling visitors to the forthcoming Rugby World Cup ‘How not to drive in Japan.’ Apart from the language there are ...
Read More »Mastercard places a (possibly) winning RWC bet on Dan Carter and the All Blacks
Now that England are out of the Rugby World Cup some of us will have to find someone else to support – New Zealand? Hmm. They’re absolutely brilliant at the game of course but there’s a kind of monastic intent ...
Read More »Steinlager and DDB exhume the ‘Originals’ to launch All Blacks RWC campaign
The Rugby World Cup is fast approaching, with an adfest to match presumably. There’ll be more musclebound men and patriotic tunes than you can shake a stick at. New Zealand’s All Blacks are the reigning champions and long-time sponsor Steinlager ...
Read More »O2 misses the posts with Chris Robshaw VCCP ad
Oh dear, ads with sportsmen in them do so tend to backfire. This effort is from O2 and VCCP, dishing out 1,000 ‘priority tickets’ to customers for the England All Blacks game on Saturday. And, not unreasonably, it features England ...
Read More »Visualise shoots world’s biggest sports pic for Adidas and Getty Images
Photographer Henry Stuart has shot the world’s biggest sports picture for Visualise client Adidas and Getty Images. The panoramic photo, all 33 gigapixels of it, shows last Saturday’s match between the all-conquering New Zealand All Blacks and Italy. Viewers can ...
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