Tag Archives: agency review

Once upon a time Coca-Cola reviewing its creative and media accounts would have been by far the biggest story in adland. It still might be of course, as the soft drinks giant is reviewing its global arrangements for both, currently ...

Furniture giant IKEA is reviewing its ad and media agencies in what is reported to be a ‘procurement led’ exercise. UK and Ireland marketing manager Peter Wright says (through clenched teeth no doubt): “We continue to work happily with our ...

Kraft Foods, the so-called boring bit of the former Kraft food empire (after Mondelez was spun off with the snacks and Cadbury business) has taken the axe to its agency roster. According to Ad Age, Droga5, TBWA, The Martin Agency ...

Here’s a big opportunity for an agency with more optimism than sense – Burger King is hunting a global ad agency. Burger King has had more agency reshuffles than it has items on its menu recently. The private-equity owned perennial ...

I don’t know why agencies bother working for charities – yes I do, they might win some plaudits and awards. But I see that the British Heart Foundation has dumped Grey London, which has produced an excellent campaign featuring former ...

Microsoft, one of the world’s biggest advertisers with a spend comfortably ahead of $1bn, is about to review everything, according to a report in Ad Age. And I’m sure the people ‘familiar with the matter,’ as they say these days, ...

Agencies are always unsettled when a new marketing director arrives at one of their clients. The wisdom handed down over the years is a new marketing director will attack the easy things to change to make a mark quickly such ...

A new client usually means an agency review and new boss of Nestle USA, Brit Paul Grimwood (left), is no exception. Nestle USA has announced a wide-ranging review of its $800m or so ad budget, starting with media currently handled ...