agency review
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Advertisers
Coca-Cola launches giant $4.2bn creative and media reviews
Once upon a time Coca-Cola reviewing its creative and media accounts would have been by far the biggest story in…
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IKEA in mystifying review of creative at Mother
Furniture giant IKEA is reviewing its ad and media agencies in what is reported to be a ‘procurement led’ exercise.…
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Kraft Foods dumps Droga5 and Wieden+Kennedy
Kraft Foods, the so-called boring bit of the former Kraft food empire (after Mondelez was spun off with the snacks…
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Burger King changes tack again – now it’s going global
Here’s a big opportunity for an agency with more optimism than sense – Burger King is hunting a global ad…
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BHF boss dumps Grey London – that’s what new clients do, even though everybody else loves the ads
I don’t know why agencies bother working for charities – yes I do, they might win some plaudits and awards.…
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Microsoft’s bizarre decision to review ads before a new CEO comes is manna from heaven for WPP
Microsoft, one of the world’s biggest advertisers with a spend comfortably ahead of $1bn, is about to review everything, according…
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Beware the appointment of a new marketing director – as CHI is finding out with ‘successful’ client Argos
Agencies are always unsettled when a new marketing director arrives at one of their clients. The wisdom handed down over…
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