Tag Archives: agency review

Coca-Cola launches giant $4.2bn creative and media reviews

Once upon a time Coca-Cola reviewing its creative and media accounts would have been by far the biggest story in adland. It still might be of course, as the soft drinks giant is reviewing its global arrangements for both, currently ...

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IKEA in mystifying review of creative at Mother

Furniture giant IKEA is reviewing its ad and media agencies in what is reported to be a ‘procurement led’ exercise. UK and Ireland marketing manager Peter Wright says (through clenched teeth no doubt): “We continue to work happily with our ...

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Burger King changes tack again – now it’s going global

Here’s a big opportunity for an agency with more optimism than sense – Burger King is hunting a global ad agency. Burger King has had more agency reshuffles than it has items on its menu recently. The private-equity owned perennial ...

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New Nestle USA boss Paul Grimwood reviews $800m account

A new client usually means an agency review and new boss of Nestle USA, Brit Paul Grimwood (left), is no exception. Nestle USA has announced a wide-ranging review of its $800m or so ad budget, starting with media currently handled ...

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