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Men in showers clean up again for Amazon and Axe
What is it with men in showers? Ever since Old Spice’s much-awarded “the man your man could smell like,” advertisers…
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US store Bob’s Discount confronts the truth about DIY battles
Forget interior design as the route to dream homes and aspirational lifestyles. Doing up your house is all about compromise,…
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Unilever goes for AI over ‘Real Beauty’ in new Brandtech Group deal
Tech and advertiser partnerships are everywhere, but a new tie-up between Unilever and marketing agency Brandtech Group is notable for…
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Martini breezes in on the summer spritz market with Ogilvy
Ogilvy has drafted in Jonathan Bailey, who stars in Bridgerton as well as Wicked and Jurassic Park Rebirth, to embody…
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Mother Berlin wins pan-Euro business from fintech SumUp
Global fintech SumUp has appointed Mother Berlin as the lead creative agency on its pan-European 2025 campaign. The win follows…
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VCCP serves up debut for Barclays’ Wimbledon partnership
Brands are getting savvier about sponsorship, as we saw from LVMH’s Grand Prix-winning Olympics partnership, and here VCCP have found…
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Serviceplan brings WhatsApp chat to life for Tourism Abu Dhabi
Cannes’ Independent Network of the Year, Serviceplan Group – the outfit behind Grand Prix-winning “Price Packs” for retailer Penny –…
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Liam and Noel reunite for Adidas ahead of Oasis Live ’25 tour
Adidas brings us a tantalising glimpse of the Gallagher brothers together as they reunite for the first time since the…
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France moves to ban advertising and influencers for fast fashion brands
The French Senate has backed a new bill targeted at ultra-fast fashion sites like Shein and Temu that includes a…
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