In one of its periodic spasms of self-doubt, some sectors of the industry have been quick to hail the ascendancy of digital voice assistants, such as Amazon’s Alexa and Google’s Home, as striking a death knell for brand advertising. Aside ...
Read More »Damon Mangos of Delete: striking the right balance between brand and digital transformation
Disrupt, innovate and transform are all terms which seem to define the digital landscape and it is the quest for these which drives digital forward. But disruption isn’t new. Neither are innovation or transformation, as organisations of all sizes constantly ...
Read More »MullenLowe scores for British Heart Foundation and takes one for Zoopla poster
The British Heart Foundation charity has a history of decent advertising – notably Grey’s series featuring “hard man” Vinnie Jones telling us what to do when a heart misfires – so new agency MullenLowe has a job to do. So ...
Read More »Three 100 Year-Olds Pick Up The Mic For Channel 4 Suffragette Centenary
As well as celebrating the centenary of women’s right to vote, Channel 4 is striking a blow for older women on TV. Millie, Beattie and Margaret — all born in 1918 — will introduce programmes throughout Channel 4’s #vote100 week, ...
Read More »UK adspend defies gloomsters to burst £22bn barrier
UK advertising spend is forecast to hit £22.1bn in 2017 (up 3.4 per cent on the year before) according to new Advertising Association/WARC data, based on Q3’s 3.5 per cent rise to £5.4bn. A rise of 2.8 per cent to ...
Read More »Martin promotes Costello in female management makeover
The Martin Agency has named Karen Costello (below) as its new CCO following the departure of agency veteran Joe Alexander last last year amid harassment claims. Costello joined the agency as ECD in mid-2017, leading its Mondelez business. Jerry Hoak ...
Read More »Stimorol Ranger rides to the rescue courtesy of Ogilvy Paris
Mondelez gum brand Stimorol is introducing the “Stimorol Ranger” in a lively new campaign from Ogilvy Paris. This gentleman pops up when people find themselves lost for words, needing the assistance of Stimorol. ? Quite Wieden-ish (US branch) but none ...
Read More »R/GA’s Nick Law wins key creative role in Sadoun’s new model Publicis Groupe
What’s the new Publicis Groupe going to look like? A big clue came today with the poaching of R/GA heir apparent Nick Law (below) as global CCO and president of Public Communications, putting him in front of all Publicis’ creative ...
Read More »Customer experience is the new marketing battleground says new WARC survey
The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps ...
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