Tag Archives: advertising

Three 100 Year-Olds Pick Up The Mic For Channel 4 Suffragette Centenary

As well as celebrating the centenary of women’s right to vote, Channel 4 is striking a blow for older women on TV. Millie, Beattie and Margaret — all born in 1918 — will introduce programmes throughout Channel 4’s #vote100 week, ...

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UK adspend defies gloomsters to burst £22bn barrier

UK advertising spend is forecast to hit £22.1bn in 2017 (up 3.4 per cent on the year before) according to new Advertising Association/WARC data, based on Q3’s 3.5 per cent rise to £5.4bn. A rise of 2.8 per cent to ...

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Martin promotes Costello in female management makeover

The Martin Agency has named Karen Costello (below) as its new CCO following the departure of agency veteran Joe Alexander last last year amid harassment claims. Costello joined the agency as ECD in mid-2017, leading its Mondelez business. Jerry Hoak ...

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Customer experience is the new marketing battleground says new WARC survey

The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps ...

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Western Europe to the fore in slowing M&A market says Results International

Increased interest in Western Europe agencies drove adland mergers and acquisitions in 2017 according to Results International, with the region accounting for 25 per cent of deals. One of the biggest acquirers, as ever, was WPP with boss Sir Martin ...

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