Tag Archives: advertising

Disrupt, innovate and transform are all terms which seem to define the digital landscape and it is the quest for these which drives digital forward. But disruption isn’t new. Neither are innovation or transformation, as organisations of all sizes constantly ...

The British Heart Foundation charity has a history of decent advertising – notably Grey’s series featuring “hard man” Vinnie Jones telling us what to do when a heart misfires – so new agency MullenLowe has a job to do. So ...

As well as celebrating the centenary of women’s right to vote, Channel 4 is striking a blow for older women on TV. Millie, Beattie and Margaret — all born in 1918 — will introduce programmes throughout Channel 4’s #vote100 week, ...

UK advertising spend is forecast to hit £22.1bn in 2017 (up 3.4 per cent on the year before) according to new Advertising Association/WARC data, based on Q3’s 3.5 per cent rise to £5.4bn. A rise of 2.8 per cent to ...

The Martin Agency has named Karen Costello (below) as its new CCO following the departure of agency veteran Joe Alexander last last year amid harassment claims. Costello joined the agency as ECD in mid-2017, leading its Mondelez business. Jerry Hoak ...

Mondelez gum brand Stimorol is introducing the “Stimorol Ranger” in a lively new campaign from Ogilvy Paris. This gentleman pops up when people find themselves lost for words, needing the assistance of Stimorol. ? Quite Wieden-ish (US branch) but none ...

What’s the new Publicis Groupe going to look like? A big clue came today with the poaching of R/GA heir apparent Nick Law (below) as global CCO and president of Public Communications, putting him in front of all Publicis’ creative ...

The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps ...

System1 purports to measure the emotional engagement of ads and this one, for Belvita breakfast biscuits by Gravity Road, topped its list for 2017. Ranking over 700 ads among 56,000 consumers. Actually might be a useful piece of research. The ...