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More goody goodies from Coke, cherchez le Francois (Hollande) and is psychology the answer to pitching?
***Here’s another happy-slappy ad from Coke, this time for Coke Zero from Publicis Conseil. But actually it does it with…
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WPP’s GroupM launches new media unit Modi – but is it new or the same old (new) ‘Math Men’ stuff?
WPP’s GroupM media business, which is making a fairly good stab at taking over the media world, has announced another…
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Paul Vallois: is it time to view procurement people as partners rather than obstacles?
Paul Vallois (left), managing partner of Partners Andrews Aldridge, says it’s time to re-evaluate the relationship between agencies and their…
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Michael Lee: what clients and agencies are missing with the demise of the Three-Martini Lunch
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20…
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Are clients and agencies aligned against business goals? Find out what the MAA survey says
We conducted a survey on the subject of integration over the last month. We didn’t get massive numbers responding, but…
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Scam ads are becoming a global business say critics
This business of ‘scam’ ads; doctored versions of bona fide ads or ads specially made to enter awards, seems to…
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Simon Francis: what should consultancies offer to clients as they try to choose the right agency?
Simon Francis, CEO of integration consultancy Flock Associates, examines what different types of consultancies offer to clients as they try to…
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Popcorn kills cinema advertising say German researchers
Here’s an interesting piece from The Guardian. Eating popcorn in the cinema may be irritating not just for fellow movie…
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