Tag Archives: adspend

WPP report shows US clients slashing adspend

George ‘Adscam’ Parker kindly alerts me to some of the goodies in WPP’s current annual report (George doesn’t see them as goodies), in particular this interesting table from WPP’s Kantar Media showing the top 20 US advertisers busily cutting expenditure, ...

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IPA’s Bellwether survey paints rosy picture for UK adland – but there’s a cold wind blowing from China

Who’d be an economist? The UK’s IPA agency body has releases its latest Bellwether survey of marketing budgets this morning (for Q3 2014), showing they have been revised up in the UK for the eighth successive quarter, reaching the third ...

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Can advertising be the motor that gets the struggling UK economy out of first gear?

Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to the UK economy show that it can contribute significantly to the growth the UK badly needs. Our industry recently received ...

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Doomy gloomy old Europe drives down new ZenithOptimedia adspend forecast

Which shouldn’t surprise anyone really – let’s just hope Angela Merkel and Nicolas Sarkozy bear the ad industry in mind when they meet for the umpteenth time today to try to sort out a eurozone fix. Publicis Groupe-owned ZenithOptimedia produces ...

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UK advertisers fret about spending cuts, higher taxes

They seem to be anyway as the IPA’s latest survey into advertiser intentions shows that 22 per cent of those surveyed cut their budgets in the last quarter of 2010 against 17 per cent that increased them. The IPA represents ...

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UK adspend starts to rise – Havas is up too

The IPA’s latest Bellwether report of UK advertisers says that 21 per cent spent a bit more in the first quarter of 2010 compared to just over 16 per cent who didn’t, leading to a modest rise of about 4.5 ...

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