adspend
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Advertisers
UK adspend surges in H1 2022 but clouds gather
UK ad expenditure increased 20% in the first half of 2022 compared to 2021 according to Nielsen’s Ad Intel, with…
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Ad Tech
WARC pours cold water on adspend forecasts – social media feels the brunt
Researcher |WARC has provided a rather overdue dose of reality, forecasting that adspend will slow dramatically in 2023 to 2.6%…
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News
Ads to fuel UK entertainment and media boom says PWC
PWC has painted a rosy picture for UK advertising in its latest Global Entertainment & Media (E&M) Outlook. By 2025,…
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Ad Tech
World’s top advertisers see signs of recovery in adspend
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to…
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Advertisers
New Nielsen report shows ad winners and losers in March
Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown…
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Advertisers
WPP report shows US clients slashing adspend
George ‘Adscam’ Parker kindly alerts me to some of the goodies in WPP’s current annual report (George doesn’t see them…
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Advertisers
IPA’s Bellwether survey paints rosy picture for UK adland – but there’s a cold wind blowing from China
Who’d be an economist? The UK’s IPA agency body has releases its latest Bellwether survey of marketing budgets this morning…
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Advertisers
Will the UK’s IPA Bellwether report on Thursday show that better times are here at last?
The IPA’s ever efficient press office sent me a note yesterday advising me to look out for the latest edition…
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Advertisers
Can advertising be the motor that gets the struggling UK economy out of first gear?
Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to…
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