Tag Archives: adspend

World’s top advertisers see signs of recovery in adspend

Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to the World Federation of Advertisers’ latest Crisis Response Tracker. 54 per cent of respondents ...

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New Nielsen report shows ad winners and losers in March

Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown started – showing adspend on travel (down 48%) entertainment (-17%) and telecoms (-15%) plummeting. These categories were down £39m. Food ...

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WPP report shows US clients slashing adspend

George ‘Adscam’ Parker kindly alerts me to some of the goodies in WPP’s current annual report (George doesn’t see them as goodies), in particular this interesting table from WPP’s Kantar Media showing the top 20 US advertisers busily cutting expenditure, ...

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IPA’s Bellwether survey paints rosy picture for UK adland – but there’s a cold wind blowing from China

Who’d be an economist? The UK’s IPA agency body has releases its latest Bellwether survey of marketing budgets this morning (for Q3 2014), showing they have been revised up in the UK for the eighth successive quarter, reaching the third ...

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Can advertising be the motor that gets the struggling UK economy out of first gear?

Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to the UK economy show that it can contribute significantly to the growth the UK badly needs. Our industry recently received ...

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