Tag Archives: adspend

UK adspend surges in H1 2022 but clouds gather

UK ad expenditure increased 20% in the first half of 2022 compared to 2021 according to Nielsen’s Ad Intel, with digital display, outdoor and cinema the stand-outs. Adspend on TV and radio were up by 8.30% and 3.35% respectively compared ...

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WARC pours cold water on adspend forecasts – social media feels the brunt

Researcher |WARC has provided a rather overdue dose of reality, forecasting that adspend will slow dramatically in 2023 to 2.6% – reaching a total of £765.7bn – after an 8.3% spurt to £746.6bn in 2022. Just as significantly it looks ...

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Ads to fuel UK entertainment and media boom says PWC

PWC has painted a rosy picture for UK advertising in its latest Global Entertainment & Media (E&M) Outlook. By 2025, the UK is set to overtake Germany as the biggest E&M market in Western Europe with compound growth of 5% ...

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World’s top advertisers see signs of recovery in adspend

Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to the World Federation of Advertisers’ latest Crisis Response Tracker. 54 per cent of respondents ...

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New Nielsen report shows ad winners and losers in March

Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown started – showing adspend on travel (down 48%) entertainment (-17%) and telecoms (-15%) plummeting. These categories were down £39m. Food ...

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WPP report shows US clients slashing adspend

George ‘Adscam’ Parker kindly alerts me to some of the goodies in WPP’s current annual report (George doesn’t see them as goodies), in particular this interesting table from WPP’s Kantar Media showing the top 20 US advertisers busily cutting expenditure, ...

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IPA’s Bellwether survey paints rosy picture for UK adland – but there’s a cold wind blowing from China

Who’d be an economist? The UK’s IPA agency body has releases its latest Bellwether survey of marketing budgets this morning (for Q3 2014), showing they have been revised up in the UK for the eighth successive quarter, reaching the third ...

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Can advertising be the motor that gets the struggling UK economy out of first gear?

Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to the UK economy show that it can contribute significantly to the growth the UK badly needs. Our industry recently received ...

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