Technology
-
TPS Engage brings crypto-currencies to digital Out of Home
Ad platform TPS Engage says it’s the first company to introduce crypto-currencies into media buying. It will now trade programmatic…
Read More » -
Michael Roth steps down as Interpublic boss
Michael Roth (below) is retiring as executive chairman of Interpublic (IPG) after nearly 20 years in what was once a…
Read More » -
Iceland’s Icelandverse beats Zuck to the punch
As we gird our loins for a trip around Mark Zuckerberg’s metaverse (would you really trust Facebook to design the…
Read More » -
Reed Smith’s Nick Swimer: why media buying needs to move beyond standardisation
The recent publication of the Incorporated Society of British Advertisers (ISBA) media planning and buying template was met with wide…
Read More » -
MSQ progress “more than a Covid bounce” says CEO Reid
London-based international marketing group MSQ has reported 35% year on year growth for the half year ended August (30% like…
Read More » -
Sven Huberts of Isobar: welcome to a multi-sensory marketing world
Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably…
Read More » -
WPP lands massive Coca-Cola global marketing task
Take that Publicis: WPP has ended Publicis Groupe’s run of big account wins with the biggest of the lot, Coca-Cola’s…
Read More » -
Laurence Green: why Burberry’s in-house triumph has a stark lesson for agencies
Back when the interweb first knocked meaningfully on advertising’s doors, some of adland’s more optimistic commentators hoped this might herald…
Read More » -
WPP surges ahead in Q3 2021 but loses British Airways to Uncommon
WPP CEO Mark Read will have mixed feelings this morning: on the one hand his marcoms empire reports 15.7% organic…
Read More »