Technology
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Droga5 takes us for new trip into Meta’s mysterious verse
Facebook (Meta as it now is) is giving the metaverse its best shot, as is agency Droga5 New York. Here’s…
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Charlotte Willcocks : why culture is the future of strategy
Traditional strategy, as we know it, set down by ‘the founding fathers’ of advertising is no longer enough to cut…
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David Patton: why Web3 will mean more for marketers than the metaverse
Over the past few months, we’ve seen wide press coverage around two dominant tech-forces each vying to represent the next…
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Ciesco: M&A booms in early Q1 2022 but falls back in March
Specialist M&A firm Ciesco reports a 17% volume increase in deal activity in the first quarter of 2022, with the…
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Sorrell’s S4Capital hit by financial results audit issue
Thought Sir Martin Sorrell had been strangely quiet recently. One reason would have been that he was waiting to announce…
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ID Comms: talent churn is now biggest issue for advertisers
Talent churn is now the biggest concern for marketers and media leaders when it comes to having the right teams…
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Merkle B2B ECD Jason Fletcher picks his Desert Island Ads
Jason fletcher is ECD of Merkle B2B (now incorporating gyro.) Before gyro he was group creative director at Publicis UK…
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Has CRM become the classic all-time folly of marketing?
Customer experience (CX/CRM, the two are more or less interchangeable)) has become the favourite refuge of scoundrels across the marketing…
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Publicis Media lands AB InBev and LVMH
Publicis Media is on a roll, winning most of giant brewer AB InBev’s $5bn global business plus French luxury goods…
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