PR
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House337 on best macho form for Royal Marines
Advertising ye olde armed services can’t be the easiest job these days: the main point is recruitment and that tight…
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Jennifer Lopez helps Virgin Voyages onto the AI bandwagon
There’ll be AI all over the place soon and the multifarious Virgin brands can be relied upon to jump on…
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Skittles brightens up capital for Pride Month
Brands are still weighing into Pride Month despite some recent controversies and Mars’ Skittles is partnering with Gay Times, Queer…
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Cannes Lions: TBWA boss Ruhanen blasts creative standards and bent juries
It’s always good when an industry high-up cuts through the bullshit so congratulations to TBWA\Worldwide president/CEO Troy Ruhanen (below), discussing…
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IPA leadership needs to be more than ‘mindful’ as cost of living crisis worsens
Research often tells us something we know already and the IPA’s latest TouchPoints survey of 3,000 consumers does just this:…
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BCW’s Rebecca Grant: why values are the key to understanding people
We need to talk about values. As communicators, we strive to engage audiences who may be restless and distracted, living…
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TMW Unlimited and the Trussell Trust help food banks support their local communities
Campaign was a winner in Ocean Outdoor’s annual digital creative competition With the support of TMW Unlimited (part of UNLIMITED),…
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Jane Austin in Cannes: brands should be obsessing over hard-hit consumers, not AI
Contrary to what many of the big players at Cannes Lions would have you believe, the industry’s biggest problem isn’t…
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Laurence Green: my Top Tip for Cannes – and how to make better use of the festival
Top Tip for Cannes I blame ‘Fearless Girl.’ An awards show-stopper that ushered in, or at least lent added momentum…
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