PR
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House 337 launches Native Social & Content practice
House 337 is launching social-first practice Native Social & Content. The new practice will offer brands editorially-led social campaigns and…
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IPG Mediabrands teams with Scope3 in new emissions drive
Interpublic’s IPG Mediabrands has struck a deal with specialist company Scope3 to measure and reduce carbon emissions in digital advertising,…
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Gatorade and Adidas: whatever you say about the World Cup it’s certainly Messi
Is football in danger of overstaying (and over-pricing) its welcome? The Qatar World Cup has divided opinion, to put it…
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John Lewis changes tack at Christmas with an ad that’s right for these times
It’s a different kind of Christmas in the UK (and elsewhere) this year with lots of people struggling to make…
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BBC goes downbeat for the World Cup nobody wants
FIFA’s choice of Qatar from the imminent World Cup has been a spirited attempt to finish off football. The old…
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WPP disappoints with 3.8% Q3 organic growth
WPP reported a seriously underwhelming third quarter of 2022 with like-for-like revenue less pass-through costs (its rather lumpy definition of…
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Tourism Australia goes for the obvious – at great length
Tourism Australia is showing us the sights of that rather large country in a new campaign by M&C Saatchi Sydney…
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Steady as she goes for Omnicom, IPA Bellwether downgrades UK ad growth
You rarely get firewoks from Omnicom and it reported solid Q3 2022 progress with organic revenue growth of 7.5%, upgrading…
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YouTube forecasts a ‘Fright before Christmas’ as consumers rein in festive spending
Christmas is going to be a worrying time for marketers as the world appears to go from bad to worse,…
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