Politics

How psychographics explain who you are and help to win an election near you

By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny. However, despite this high level of interest, and ink, publicly available explanations of the technique remains scarce. Consequently, a true ...

Read More »

Leagas Delaney’s Firetree chocolate launches in US with “no bitterness” pitch to fractious Congress

The UK’s Spectator political weekly is launching its first USA print edition and Firetree chocolate, the upscale ‘volcanic” brand developed with agency Leagas Delaney, is making its US debut therein. Leagas Delaney’s first creative plays on the current toxic atmosphere ...

Read More »

Aron Caplan: Five ways to use marcoms to boost customer retention amid Brexit uncertainty

After the 2016 EU referendum, despite much doom and gloom, consumer confidence remained remarkably positive. Fast forward to 2019, with the Brexit outcome seemingly more uncertain than ever, and the picture is very different. The British Retail Consortium recently reported ...

Read More »

Leo Burnett deploys hard-hitting AI for Hunger in America

One of the disconcerting factors about late capitalism in developed markets is the incidence of food banks and the like, visible proof that some people don’t have enough to eat. You see them in the UK and now this ad ...

Read More »

Hegarty and BBH re-fight the Cuban Missile Crisis for Simba

Is Sir John Hegarty back in harness at BBH? He is, sort of, with this new campaign from BBH for Simba, the “sleep technology” brand developed by his The Garage Soho and now hitting the airwaves with Hegarty in the ...

Read More »

Marine Corps provides welcome boost for WPP in the US

It hasn’t been the best of weeks for WPP with £400m billing Vodafone media departing to Carat in the UK but it will be pleased to hang on to what may be its longest-serving client, the US Marine Corps. JWT ...

Read More »