Partner Content

Talon: back to Old School: media planning lessons post-Covid

New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick Mawditt We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ...

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Talon Outdoor: Maxx Media applies Ada data for greater audience understanding

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience ...

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The craziest sports advertising campaigns ever made

No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is becoming more and more demanding by the day, with no brand able to rest on its laurels regardless of how ...

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Peter Brady: why chasing a Young Shark Award can help young creatives

We’ve just announced our Young Shark Award winner for 2020. Shauna Irani (left) is a (now senior?) copywriter at Ogilvy, Mumbai and has previously been a finalist at the AAAI Cannes Young Lions and Young Spikes India. She tells us ...

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Young Shark Award winner uncovered at Ogilvy India

The Shark Awards have announced the winner of this year’s Young Shark competition. The competition which is open to creatives under the age of 26 was won by Shauna Irani (left), a copywriter from Ogilvy India who beat off her ...

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Talon redefines OOH programmatic with Atlas intelligent digital planning and buying platform

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to ...

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Digital marketing is the future

Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media marketing and pay-per-click promotions are perfect examples of digital marketing. Any form of marketing you see or receive through the ...

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