News
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Former MullenLowe strategy chief joins MSQ’s Smarts
Former Mullen Lowe CSO Ben Shaw has joined MSQ’s social-first agency Smarts as group head of strategy. MullenLowe is no…
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T&P offers certainty in new work for The Times
Serious times call for serious advertising. The Times is generally strong on lifestyle and sport, but this new campaign by…
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Mother wins Weetabix from BBH
Weetabix (below) has moved from BBH to Mother after a 14-year stint, a fortunate client indeed to have the option…
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MAA ads of 2025: Nationwide from New Commercial Arts (and now Mother)
One of the year’s noteworthy campaign was Nationwide from New Commercial Arts, which also affords us a rare glimpse of…
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MAA Ads of 2025: Facebook from Droga5
Still time to choose the best of last year’s ads: you don’t expect that much from Facebook but this nicely-worked…
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MAA Ads of 2025: Waitrose from Wonderhood Studios
If it’s Christmas you may as well go big and Waitrose and Wonderhood Studios certainly threw the kitchen sink (and…
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MAA Ads of the Year: Bournville by VCCP
As MAA’s Agency of the Year, VCCP gets to pick its own best ad of 2025. CCOs Chris Birch and…
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MAA Ads of the Year: Sydney Sweeney for American Eagle
Today’s world is stuffed full of special interest groups, NGOs and others (plus their dubious legal advisers) who seem to…
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MAA Ads of the Year: Ikea from Mother
Mother’s 2025 work for Ikea has been lower key than some of its bigger TV and cinema campaigns of recent…
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