News
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MAA Ads of the Year: Ikea from Mother
Mother’s 2025 work for Ikea has been lower key than some of its bigger TV and cinema campaigns of recent…
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MAA Ads of the Year: John Lewis from Saatchi & Saatchi
Let’s round up a few of the year’s winners (actually there are more candidates than you’d expect.) John Lewis ads…
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2025’s bonfire of agency brands: now DDB and Lowe join exit
DDB and Lowe are two of the rather more famous creative agency networks now set to disappear as Omnicom merges…
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Why a donation to MAA (as 2026 beckons) helps everyone
Another year nearly over but MAA is still registoring more than 40,000 visits a month – from the obvious centres…
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BrewDog was right to withdraw its ‘commercial suicide’ ad – but why did it run at all?
By Harry Corin, founder, Elevo. When I first saw BrewDog’s recent OOH campaign using the word “suicide”, I didn’t feel…
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Staysure puts the over 50s clichés ‘where the sun don’t shine’
Over-50s insurer Staysure is going big on Boxing Day with a new campaign that ditches the retirement tropes and instead…
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Now WPP nabs some of Kenvue alongside Publicis
Big reviews are still landing and WPP, aginst the odds, seems to be having a pretty good time of it.…
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Felix Richter from Mother: my creative highlight of 2025
Anyone who wants to get into the mind of Mother’s über-CCO Felix Richter might consider picking up a copy of…
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Jaguar Land Rover enters ‘period of exclusivity’ with WPP
It’s been one of the biggest (and longest) creative pitches of the year, but it looks like WPP has emerged…
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