Media
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New study shows black people better represented in ads
All those black and ethnic people we see in ads these days seems to have had an effect: a new…
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OMG’s winning streak hots up with Uber
Omnicom’s OMG has landed another big global media account, Uber with a current spend of around $600m but one which…
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The streamers keep changing the goalposts. Why do we let them get away with it?
Amazon Prime Video is the latest of the streamers to push its subscribers to the limit. Despite charging £95 a…
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UK Ad Association wades into deep waters of AI
The UK’s Advertising Association is pretty good at latching on to the issues of the day and it’s doing its…
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Coke and Tesco bring new AR dimension to Out of Home
The wonders of digital Out of Home (DOOH) clearly know no bounds: Coca-Cola Zero Sugar is launching a ‘#TakeATaste Now’…
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Ant & Dec hand out homework to get kids talking for ITV
It’s world mental health day on 10th October and we know that young people’s anxiety levels are increasing, so for…
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Ocean Outdoor UK launches exclusive sustainability strategy
Ocean Outdoor UK has launched a new sustainability initiative which moves the company closer towards delivering its decarbonisation goals and…
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MAA Ad of the Week: Guardian’s ‘Not for Sale’ from Lucky Generals
Newspapers, yes they still exist, often bring the best out of agencies – the New York Times by Droga5 currently…
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EssenceMediacom shuffles top jobs as Clare Chapman joins
WPP’s biggest media agency EssenceMediaCom seems to have morphed into EssenceMediacomX, which may indicate that the branding for the merger…
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