Media

Publicis wins Campbell’s Soup with global full service pitch

Arthur Sadoun has landed another big one. Publicis Groupe has won Campbell Soup’s global full service account in a pitch spearheaded by group agency Leo Burnett. Creative moves from Omnicom’s BBDO and media from WPP’s Wavemaker. Campbell chief consumer experience ...

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BBC 3’s Perfect Day follows in distinguished footsteps

BBC 3, like BBC 4 and Radio 6, is one of the BBC’s better ideas although it’s now consigned to online only after it, and its fellow good ideas, narrowly escaped extinction in a particularly bone-headed review a few years ...

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Now the7stars wins ABF’s multi-brand UK media account

Seemingly unstoppable independent UK media agency the7stars has added the media planning and buying account for Associated British Foods (ABF) to its bulging portfolio. ABF owns a number of leading brands including Kingsmill, Silver Spoon, Ryvita, Jordans, Patak’s and Blue ...

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Accenture’s pitch to CMOs: we can save your job

Accenture Interactive offered an intriguing glimpse of its sales pitch to clients at ISBA’s annual conference yesterday. Anatoly Roytman (above), the consultancy’s managing director for Europe, Africa and Latin America, demonstrated some of the tactics that won him Fiat Chrysler’s ...

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