Media

Talon sharpens retail offer with hyper-local Compass unit

Out of Home agency Talon Outdoor is relaunching its hyper-local planning team as Talon Compass, aimed at bringing accountable planning and buying to clients wanting more bespoke or hyper-local services. These will include retail clients requiring geographical and location planning. ...

Read More »

Love Island 2018 entices more big brands on board

Love Island is back on ITV2, and the conversation remains as riveting as ever, with stationery supplies taking centre stage and one contestant asking, “What does ‘superficial’ mean?” But millennial and Gen Z audiences will no doubt be back in ...

Read More »

Talon Outdoor: inspiring regional audiences with a smarter take on Out of Home and the urban landscape

By Nick Mawditt OOH and smart cities are joined in their ability to generate inspirational new spaces that are data-driven and reflect a smarter and tech-savvy consumer world. Our recent Talon Inspire event programme took us to Birmingham, Manchester, Newcastle ...

Read More »

Sorrell needs a medium-sized deal to realise his big ambition

Sir Martin Sorrell has five years to build his new “more agile” marcoms group – majoring on data, content and technology. Now who does that remind you of? It’s a pretty long list. Sorrell’s S4 Capital has £51m in equity ...

Read More »

MSQ and Hyperactive win blu’s myblu vaping launch

Vaping pioneer blu has appointed MSQ Partners and independent brand experience agency Hyperactive to handle the UK launch of its new compact product myblu. At MSQ Stack will handle strategy and creative with media planning and buying through sister agency ...

Read More »

Go-go Ocean Outdoor buys Scotland’s Forrest for £32m

Digital Out of Home pioneer Ocean Outdoor has bought Glasgow-based Forrest Media, one of the biggest OOH companies in Scotland for an enterprise value of £32m. This is Ocean’s first major deal since being bought by acquisition vehicle Ocelot Partners ...

Read More »