Media

Andy Vogel of NewBase: US net neutrality repeal will cost UK advertisers too

Despite 83 per cent of Americans supporting net neutrality maintaining the status quo, the Federal Communications Commission (FCC) has undone the 2015 rules that prevented internet providers from using a tiered/paid system to block or slow specific websites. Now, because ...

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VW T-Roc’s Bam rams his way into other people’s ads

Volkswagen obviously thinks it’s got a property on its hands with Bam the ram, the star of the T-Roc crossover ‘Born Confident’ launch campaign from adam&eveDDB (below). So on Boxing Day (December 26 for those who don’t box) Bam will ...

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Tom Denford and David Indo from ID Comms: the top Christmas ads of 2017

On this week’s #MediaSnack Tom and David look at the phenomenon of British Christmas TV ads. The trend to invest heavily in Christmas advertising was kickstarted by John Lewis and now a dozen or so retailers are investing large sums ...

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Emotional Samsung tale is top YouTube ad of 2017

This is the most watched ad on YouTube in 2017, 150 million views for an epic tale from Samsung India Service. Dunno if it’s a great ad but it says something reassuring about 150 million people, even in grim old ...

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MediaCom continues winning streak with Uber

Uber is set to appoint WPP’s MediaCom is its new media agency according to a report in Ad Age. The controversial ride sharing company is also believed to have picked MDC’s 72andSunny as its lead creative agency. New chief brand ...

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Dentsu Aegis tops Recma’s 2017 new business list

Research outfit Recma has named Dentsu Aegis Network as top new business performer in 2017 among the big media agency groups. According to Recma DAN has a net balance of plus $1.5bn from wins including AB InBev and Procter & ...

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